web analytics

I wonder who earned their Christmas bonus for coining the term “Breastapo”?

Written By: - Date published: 6:59 am, September 4th, 2012 - 25 comments
Categories: babies, health - Tags: ,

There’s been a flurry of articles recently about the extreme or bullying lengths some health professionals are apparently going to in order to make parents breastfeed rather than formula feed.

I am absolutely sure that some people are dickheads about this – every “health” cause has its unwavering zealots who refuse to understand that not everyone can be crowbarred into their worldview.

But as someone noted on Twitter some days ago, whenever an issue like breast vs formula suddenly becomes THE HUGE ISSUE OF THE DAY you may find yourself wondering where these stories are suddenly coming from. And what clever person at which PR firm coined the term “Breastapo“.

It’s definitely not okay for anyone to feel bullied – and especially triply not okay for infants to go hungry – over this issue.

But it’s definitely interesting how not a single story on the matter has even hinted at why we have placed emphasis and resource into encouraging breastfeeding.

Not a single story has covered the fairly shitty history of the formula industry. None have mentioned the ongoing Nestle boycott, for example. None have so much as said, “These policies have come out of the fact that a lot of people who could breastfeed their babies were pressured not to, even to the extent of formula companies giving them free samples which leave them dependent on formula once their milk dries up.”

We do have words for people who get you hooked with free samples of their product, after all.

But no. Every story, every reporter, has just acted like out of nowhere, the Ministry of Health and nurses and midwives all got together one dark Sabbat night and said “let’s shit on new parents! Let’s make their lives harder! Fuck yeah, they’ll do what’s good for them and they’ll like it!”

Like I’ve said, I have absolutely no doubt that there are bullies and zealots and people who are fucked-up enough to harass new parents.

All I want to know is why this just now became the big issue. And why none of our so-called “journalists” seem to have asked any actual questions about it, or put it in any kind of context, or given their readers and viewers any kind of background.

Besides the obvious “because they just copypasted a PR release from a formula company”.*

Meanwhile, the formula industry’s stellar ethics are on display (not that anyone held a gun to our PM’s head and made him sign a can of formula and pose with it for the cameras).

More reading at Hoyden About Town: Nestle moves from obfuscation to outright lies; Gone too far? and all posts on infant formula. I thank the Hoydens for my own knowledge of the Nestle boycott, etc.

~

*After all, that privilege only gets extended to Bendon.

And there’s more QoT goodness at her blog, Ideologically Impure

25 comments on “I wonder who earned their Christmas bonus for coining the term “Breastapo”? ”

  1. quartz 1

    A much more thoughtful contribution to the debate than Trevor Mallard’s http://beefaerie.wordpress.com/2012/08/31/just-stop-already-with-the-puerile-behaviour-please/

    Surely it’s time that man retired?

  2. tracey 2

    I have no doubt there are some breastfeeding zealots but really how many of or people we know have ever actually been bullied by these zealots. I dont know why tge beat up, or is there big money in nz in vaby formula.

  3. Bill 3

    I’d thought Key was posing with simple milk powder, not baby formula.

    Bad as that was or seemed to be, promoting formula is beyond the pale. Way I view it is that if water quality is okay and a mother prefers to bottle feed, then hey. But if water quality is dubious and marketing pressure is brought to bear then….well, shame there isn’t the possibility of laying ‘manslaughter’ charges against the companies that promote formula…at the very least.

    As an aside. Anyone remember grinning Bolger opening the Nestle plant somewhere in NZ back in the mid-nineties? I remember beng astounded that the PM of any country would associate themselves with the company. But then, that was before I reaslised that the awareness of Nestle in these parts amounted to not a lot of much at all.

    And now with Fontera being the world’s largest dairy company or whatever, then I wonder how much formula they produce, how heavily sales are backed by aggressive marketing and how many dead babies result from the actions of this ‘pride’ of NZ manufacturing.

  4. Bill 4

    And in the interests of answering my own question, a quick search of Fonterra’s website throws up this

    – We are a key supplier of nutritional bases to the world’s five largest infant formula companies. Around 10% of our NZ farmers’ milk goes into paediatric nutrition products (such as infant formula) – in fact, we make almost as much of these added-value products as all our competitors combined make in terms of total product (most of which is in basic commodities).

    Alongside this link to a pdf doc “How we are taking your milk to the world” ….China, India,Latin America, the M iddle E ast and North Africa are where the biggest demand is forecast.Nutritional needs, particularly among mums and their babies and the elderly are also getting more urgent and specific. According to the United Nations, about 140 million babies will be born over the next year. About 90% of today’s 1.2 billion young people are living in developing countries, with 8 in 10 living in Africa or Asia.

    That’s a lot of dead kids.

  5. Carol 5

    I have not been following this story very closely (though have been irritated a t the “breastapo” word).

    Apart from the central issues in the story around promos of baby formula, it’s a very interesting mini-exposé of the inadequacies of our MSM news and journalists – unquestioning copying of press releases & PR lines.

  6. Roy 6

    “why none of our so-called “journalists” seem to have asked any actual questions about it, or put it in any kind of context, or given their readers and viewers any kind of background”

    That would be because very few of our journalists are any good at journalism.

    • jcuknz 6.1

      Is that because the experienced journos are now in the PR business and have been replaced by trainees?

  7. Tiger Mountain 7

    Bloggers and commenters get promptly criticised for inappropriate/inaccurate references to Hitler, fascism, nazism so who indeed is it getting away with “breastapo”? A few possibly overkeen breast feeding advocates do not warrant such an offensive term being applied to them. It seems a wider smear though, there is large money in formula with all sorts of global corporate, labour relations and nutrition issues. http://cms.iuf.org

    We can only speculate but it sounds suspiciously like one of Kiwiblog lot or even Ansell, some readers may know the tiresome phrases “feminazi”, “Liarbore”, “PC gone mad”, “Iwi/Kiwi” etc.

  8. fnjckg 8

    “T” i thought it may be for ‘tarts’ (carroll) but thorns is excellent

    We boycott Nestle and most large food conglomerates; plenty of kai out the back door

    there is some plunket karitane messed up in this matter too we believe (historic)

  9. Eleanor 9

    Very well put. The term Breastapo is designed to offend, alienate and divide and turns a non-story – hospitals doing their job – into a story. But who does it benefit? Certainly not mothers regardless of their feeding method. I think you nailed it.

  10. captain hook 10

    whoever dun it seems to have made a bit of a tit of themselves.

  11. Morrissey 11

    Dreamed up by some P.R. boob, no doubt.

    Michelle Boag or Deborah Pead?

Recent Comments

Recent Posts

  • Government provides greater assurance to homeowners
    The Government has provided greater assurance for homeowners with the introduction of a new code of ethics for Licensed Building Practitioners (LBPs), Building and Construction Minister Poto Williams announced today.   The Code of Ethics, which comes into force in October 2022, sets behavioural standards for LBPs to give both ...
    BeehiveBy beehive.govt.nz
    1 hour ago
  • Supporting economic resilience in the Indo-Pacific – Speech to the Asia Forum
    (Check against delivery) Ladies and gentlemen, distinguished guests, kia ora koutou katoa Thank you Farib. It is a great pleasure to be invited to speak at this event. I want to acknowledge the on-going work of the Asia Forum. Over many years – decades, in fact – you have been ...
    BeehiveBy beehive.govt.nz
    5 hours ago
  • RSI ‘state of the nation’ report published
    New Zealand’s FCR cited research ratio is twice the world average Investment in R&D is increasing Case studies underscore how a science based COVID-19 response helped save lives In 2019, Māori and Pacific people represented 5 per cent of PhD graduates. The latest research, science and innovation system report card ...
    BeehiveBy beehive.govt.nz
    5 hours ago
  • Funding to translate science into real life solutions
    The Government is investing in ‘Te Tītoki Mataora’ the MedTech Research Translator, to deliver new medical tools - and meet both the demands of a global pandemic and of a growing and aging population. “COVID-19 has shown that we need to build a more resilient, productive, innovative and economically-sustainable health ...
    BeehiveBy beehive.govt.nz
    1 day ago
  • Tokelau champions language and culture
    COVID-19 continues to be a powerful reminder of the importance of language and culture to the wellbeing of our Pacific communities, said the Minister for Pacific Peoples, Aupito William Sio. “Our Tokelau community in Aotearoa has responded strongly to the challenges of the global pandemic by getting vaccinated and supporting ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Festival drug-checking services get a boost
    The Government is financially supporting drug-checking services to help keep young people safe at this summer’s large festivals and events, Health Minister Andrew Little says. “This is not about condoning drug use, but about keeping people safe,” Andrew Little said. “There is clear evidence that having drug-checking services at festivals ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Expanded vaccination order for health and disability, education and prison workers
    A newly-signed Order means most people working in three key sectors will very soon need to be vaccinated against COVID-19 for the sake of themselves, their workmates and their communities, COVID-19 Response Minister Chris Hipkins has confirmed. The extended COVID-19 Public Health Response (Vaccinations) Amendment Order 2021 comes into effect ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • APEC finance ministers focus on inclusive, sustainable COVID recovery
    APEC finance ministers will continue to work together to respond to the effects of COVID-19 and ensure a sustainable and inclusive recovery while capitalising on the opportunity to build a more resilient future. The New Zealand Minister of Finance and Deputy Prime Minister Grant Robertson chaired the virtual APEC Finance ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Improvements to child and maternity facilities at Timaru Hospital on track
    Improvements to child and maternity facilities at Timaru Hospital are well underway, and the next stage of the project will begin next month. Health Minister Andrew Little visited Timaru Hospital today to view progress onsite. “The improvements are part of South Canterbury DHB’s four-year refurbishment project and will create a ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Govt responds to independent review into WorkSafe
    The Government has clear expectations that WorkSafe must action the recommendations of the independent review into the regulator to improve its management of adventure activities following the tragedy at Whakaari White Island, Workplace Relations and Safety Minister Michael Wood says. The Ministry of Business Innovation and Employment (MBIE) today released the ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Prevention funding to reduce tamariki in care
    A new iwi-led prevention programme will receive funding from Oranga Tamariki to help reduce the number of tamariki and rangatahi coming into state care, Children’s Minister Kelvin Davis has announced. Te Rūnanga o Ngāi Tahu (Te Rūnanga) will receive $25.9m of Oranga Tamariki funding over three years to improve outcomes ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Transforming New Zealand’s mental health legislation
    Public consultation is now open for Aotearoa New Zealand to have a say on the repeal and replacement of the Mental Health (Compulsory Assessment and Treatment) Act 1992. “’He Ara Oranga, the report of the Government Inquiry into Mental Health and Addiction’ made it clear that we needed to replace ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • COVID-19 Protection Framework
    Kia ora koutou katoa Today I’m speaking directly to all New Zealanders to share a plan that will help us stay safe from COVID-19 into the future. A future where we want to continue to protect people’s lives, but also to live our lives – as safely as possible. Our ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Business boost to transition to new COVID framework
    We know that over the last twenty months the approach New Zealand has taken to COVID and Delta has saved lives and livelihoods. Along with one of the lowest mortality rates in the world, we have also had strong economic growth, low unemployment and one of the lower levels of ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • COVID-19 funding boost to protect maōri communities
    Tēnā koutou katoa As you have heard from the Prime Minister, the new protection framework will support us to keep people safe especially our vulnerable communities and minimize the impact COVID-19 has on business and our day to day lives. If you want to protect yourself, your whanau and your ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • New COVID-19 Protection Framework delivers greater freedoms for vaccinated New Zealanders
    New COVID-19 Protection Framework provides pathway out of lockdown and ability for businesses and events to re-open to vaccinated New Zealanders Simpler framework to minimise cases and hospitalisations without use of widespread lockdowns Auckland to move into the new framework when 90 percent of eligible population in each of the ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • New fund to accelerate Māori vaccinations
    The Government has established a $120 million fund to accelerate Māori vaccination rates and support communities to prepare for the implementation of the new COVID-19 Protection Framework. The new Māori Communities COVID-19 Fund will directly fund Māori, Iwi, community organisations and providers to deliver local vaccination initiatives for whānau, and ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Government extends hardship assistance for low income workers
    Income limits for Hardship Support through the Ministry of Social Development have been temporarily lifted so more people can recieve assistance. “Cabinet has agreed to make it easier for low income workers to recieve assistance for items such as food and other emergency costs,” Carmel Sepuloni said. “We know the ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • More support for learners with highest needs
    Students most in need of extra help in the classroom are the focus of a new review that gets under way today, Associate Education Minister Jan Tinetti says. About 50,000-80,000 children and young people are expected to benefit from a Ministry of Education review into Highest Need Learners that will ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Parts of Waikato to stay at Alert Level 3 for next six days
    The parts of Waikato that have been in Alert Level 3 will remain at that alert level till Wednesday, COVID-19 Response Minister Chris Hipkins said today. “Based on the latest public health information, maintaining level 3 in those parts of the Waikato continues to be the most prudent course of ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Hon Peeni Henare September 2021 Proactive Diary Release
    ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • NZ passes world-first climate reporting legislation
    New Zealand has become the first country in the world to pass a law that will ensure financial organisations disclose and ultimately act on climate-related risks and opportunities, Commerce and Consumer Affairs Minister Dr David Clark and Climate Change Minister James Shaw today announced today. The Financial Sector (Climate-related Disclosures ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Prime Minister NZ UK FTA opening remarks
    Tēnā koutou katoa. Ngā mihi nui ki a koutou katoa. I am delighted to announce today that following a conversation with Prime Minister Johnson last night, New Zealand and the United Kingdom have Agreed in Principle a historic high-quality, comprehensive and inclusive free trade agreement. I’m joined today by the Minister ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • New Zealand secures historic free trade deal with the United Kingdom
    A boost of almost $1 billion to New Zealand GDP, unprecedented access for New Zealand exporters to the UK market UK to eliminate all tariffs on New Zealand exports, with over 97% being removed the day the FTA comes into force NZ exporters to save approx. $37.8 million per year ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Quarterly benefit numbers show more people in work
    Benefit figures released today show a year on year fall of 9,807 people receiving a Main Benefit in the September Quarter.  “The Government is working hard to tackle COVID-19 and it is clear our strong response to the initial outbreak has created a resilient labour market which is providing opportunities ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Health reforms bill introduced to Parliament
    Legislation central to fixing the health system has been introduced into Parliament by Health Minister Andrew Little. “Rebuilding the public health system is critical to laying the foundations for a better future for all New Zealanders,” Andrew Little said. “We need a system that works for everybody, no matter who ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • NCEA and NZ Scholarship Exams to proceed
    NCEA and New Zealand Scholarship exams will proceed, including in areas where Alert Level 3 has been in place, Education Minister Chris Hipkins said today. “The New Zealand Qualifications Authority, Ministry of Education and Ministry of Health have been working together to ensure exams can be managed in a safe ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Limited change to onsite learning – for senior secondary students – in Level 3 regions
    Onsite learning at schools in Level 3 regions will start from next week for senior secondary school students to prepare for end of year exams, Education Minister Chris Hipkins said today. “Secondary schools in these regions will start onsite learning for years 11 to 13 on Tuesday 26 October,” Chris ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Guaranteed MIQ spots for health workers
    The Government is changing the way managed isolation is co-ordinated for health workers, guaranteeing 300 spots a month for the health and disability sector. “Our world-class workforce is vital in rebuilding the health system and dealing with the COVID-19 pandemic,” Andrew Little said. “Whether it’s bringing doctors or nurses in ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Govt helps to protect New Zealanders digital identities
    Making it easier for New Zealanders to safely prove who they are digitally and control who has access to that information is one step closer to becoming law, Minister for Digital Economy and Communications, Dr David Clark said. The Digital Identity Services Trust Framework Bill passed its first reading today ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Red tape cut to boost housing supply
    New building intensification rules will mean up to three homes of up to three storeys can be built on most sites without the need for a resource consent New rules will result in at least 48,200 and as many as 105,500 new homes built in next 5-8 years Bringing forward ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Nationwide business partnership grows conservation jobs
    Further Government support for New Zealand’s longest-standing sustainable business organisation will open up opportunities for dozens of workers impacted by COVID-19 to jump start a nature-based career, Conservation Minister Kiri Allan says. Partnering to Plant Aotearoa, led by the Sustainable Business Network (SBN), is a collaboration with iwi, hapū and ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealand increases climate aid contribution
    Government commits $1.3 billion over four years to support countries most vulnerable to the effects of climate change At least 50 percent of funding will go to the Pacific as it adapts to the impacts of climate change The increase means New Zealand now meets its fair share of global ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Super Māori turnout for Super Saturday
    Māori have put a superb effort into mobilising to get vaccinated over Super Saturday, with thousands rolling up their sleeves to protect themselves, their whānau and communities from COVID-19, Associate Health Minister Peeni Henare says. “It was absolutely outstanding that 21,702 Māori got vaccinated on this one day alone with 10,825 ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Language assists Tagata Niue to thrive
    Despite the uncertain times we face with the challenges of COVID-19, our cultural knowledge, values and language remain constant, helping us progress towards goals in life, said  the Minister for Pacific Peoples Aupito William Sio. This year, the Niuean community in New Zealand decided on the theme, “Kia tupuolaola e ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealand Ambassador to France announced
    Foreign Affairs Minister Nanaia Mahuta today announced the appointment of Caroline Bilkey as New Zealand’s next Ambassador to France and the OECD. “Aotearoa New Zealand and France have a shared history, and enjoy a strong, collaborative partnership. This includes a strong trade and economic relationship, a shared commitment to support ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Govt welcomes nurses’ pay settlement
    The Government is welcoming news that a new employment agreement for nurses working in public hospitals has been settled. “I am very pleased that the hard work of the Nurses Organisation and District Health Boards has led to a settlement that both can support,” Health Minister Andrew Little said today. ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Judge of the High Court appointed
    Māori Land Court Judge Layne Harvey has been appointed a Judge of the High Court, Attorney‑General David Parker announced today. Justice Harvey graduated with an LLB from the University of Auckland in 1992 and commenced employment as a law clerk with Simpson Grierson in Auckland that same year. In 1997 ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Kiwis to have their say on plan to reduce waste
    New Zealanders are invited to have their say on proposals for a new waste strategy and options for new waste legislation. “Reducing waste is one of the issues all New Zealanders – especially younger Kiwis - care deeply about,” Environment Minister David Parker said today “New Zealand is one of ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Next steps in action plan for indigenous rights kicks off
    Minister for Māori Development Willie Jackson has today meet with more than 30 national Māori organisations in an online hui, kicking off the process to develop a plan for New Zealand to implement the United Nations Declaration on the Rights of Indigenous Peoples (the Declaration). The previous National Government signed ...
    BeehiveBy beehive.govt.nz
    2 weeks ago