Everyone must go
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- Date published:
11:47 am, February 17th, 2025 - 28 comments
Categories: australian politics, Christopher Luxon, Economy, Environment, International, politicans, the praiseworthy and the pitiful, tourism, you couldn't make this shit up -
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Chris from Marketing’s latest gimic to lead us to economic nirvana is a tourism campaign for Australians to entice them over the Tasman sea.
The chosen marketing phrase is “everyone must go”.
It is being funded by $500,000 from the International Visitor Conservation and Tourism Levy which is rather strange because the levy is meant to be used to maintain the facilities and natural environment tourists will use and enjoy.
The net result will be more tourists and less money to spend on maintaining the environment but Chris from Marketing clearly thinks that he can do more with less.
The phrase itself is so awkward and so negative.
It is not a welcoming sort of statement. It feels like an order and rather exclusionary.
And the Government’s disdain for Te Reo is clear.
They could have gone for something like “Haere mai ki Aotearoa” which means “Come to Aotearoa”.
This would have been much more vibrant and distinct and welcoming.
But clearly Chris from Marketing knows better.
The phrase could become a rallying call for progressives in the country. Everyone of the Government needs to go if we are going to improve Aotearoa.
And to everyone else including Aussies, nau mai haere mai.
28 comments on “Everyone must go ”
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You have to say that we all saw it coming, more meaningless hype slogans – this time tourism.
Next might be the education system – "we don't need no education….."
Or the health system – "an apple a day keeps the doctor away"
So typical of this government.
Old man's beard must go….
100% Weak.
Also Australians are exempt from paying the Tourism Levy so you can't even say that the fund will get topped up if more of them visit!
https://youtu.be/XZb-aJwqY0E?si=XGHajGcqaUVDwb-2
Would work well to underpin the brain drain for kiwis going to Oz.
It sounds like we're closing down and he's selling us, the remaining unwanted stock, at low, low prices.
Health sector, ferries, school lunches, Treaty, etc
But, PsychoM, that IS what Luxon is doing, so it’s the perfect slogan.
god, this will ripen nicely in the Opposition’s hands as the election grows closer…
the neoliberal Clearances
That was my first thought when I saw it, misread it as a liquidation sale….
Softening us up for the inevitable….
The 'slogan' cost $500K. I reckon Luxon got his Oz Prosperity church mate, Scotty from Marketing, to whip that one up.
It makes a perfect matching set with the "where the hell are ya?" Australian campaign to lure us to OZ that Morreson ran years ago, before his transformation to 'secret oligarch' of Australia .
Is that the NZ version of 501s? As in all Aussies must leave?
They're already laughing at us internationally: in The Guardian.
New Zealand’s ‘Everyone must go!’ tourism campaign ridiculed as emigration hits record high | New Zealand | The Guardian
'But the tagline – set against photographs of people sightseeing – quickly became the subject of derision inside New Zealand, with opposition politicians and social media users likening it to a clearance sale advertisement, a marketing campaign for the apocalypse, or a desperate plea for access to the lavatory.'
Luxon mentioned bucket list, getting here before it's too late. One marketing expert said should they get here before they cark it?
https://www.stuff.co.nz/travel/360583426/everyone-must-go-marketers-weigh-nzs-new-tourism-slogan
And what if they cark it while they are here ffs!
Hilariously bad! What's the betting it gets quietly pulled after a few unavoidable showings?
So taking the piss now this car crash of a government with the media simply recording the damage.
100% totally pathetic. At least it isn't 'Everyone Must Come'.
I think that as a slogan for the nation…it/emc works…
…and it's so aspirational ..
Everyone must go:
+100 incog…though I am thinking that list must be almost endless.
The list is long, and so is this term of government.
Cheer up, incognito,
The only way this will be a one term government is if they keep tripping over their own feet.
So, each time they do something stupid, remember the clouds have silver linings.
You’ve summed up the Opposition’s strategy in a nutshell.
Luxons more spot on than he knows, everyone must go, or many are.
Growth gone
Jobs going
Kiwis going to Aussie in record numbers and many more thinking of it
Tens of thousands must go
I agree with the critics, totally screwball. So trivial I didn't even register it as significant when I first noticed. Kahneman's fast disposal system, obviously!
I presume their target market is people who are into doing what everone else is doing. Trouble is, everyone's all over the place all the time so the prospect of all moving in the same market direction is around zero, eh? Except Zuck has achieved considerable global market penetration using his platform triad, so it can be done on a majority basis and extended towards a super-majority. Just no monoculture effect.
As a market strategy it will be rated on the amount of tourists it pulls per unit time, so they float the bullshit scheme in the cultural ambience until the bean-counters post the results. I guess the Labour person responsible for economics will ask the minister of finance to report those tourist numbers to parliament during the next election campaign. Tourists shitting in the bushes adjacent to camping sites again featured on RNZ news a few days back, but National needs more of that happening to achieve deep shit.
I thought everyone WAS GOING! ………. To Australia!
Well when you pay peanuts…
What does this "Govt" expect – brilliance? When they chase many of our brightest and best offshore.
Compare it with a viral 2019 NZ Tourism campaign Get NZ on the Map