Remember this infamous PowerPoint presentation from National’s 2005 campaign?
Remember the Nats’ vote-winning strategy of targeting female voters as outlined in The Hollow Men?
Remember Key’s answer to Investigate Magazine:
Investigate: In terms of the votes that you’re out to capture by 2008, who are you after, what is your target market?
Key: It’s got to be women. Women are the clear audience – not that they don’t like what we’ve said in the past – I think it is adding on to the message that we’ve had.
Well I wonder how this “target market” will feel about National’s decision to kill off not one, but two pay equity enquiries aimed at securing fairer pay for women.
UPDATE: Looking at the Women’s Affairs section of their website it seems National’s now lost for words on women’s issues too. That’s one big blank screen. – Tane
[Hat tip: Rachel in the comments.]