Does anyone know why DairyNZ, the seafood industry, and the forestry industry are running ad campaigns at the moment?
They’re strange ad campaigns because they don’t try to get you to buy anything. (‘oh, yeah, fish! I forgot about fish’). The dairy industry isn’t trying to get more people now the boom has passed.
All the ads have patriotic and environmental angles and each claim to be New Zealand’s most important resource/industry.
So why are these industries suddenly trying to raise their profile? Who are they advertising to and why?