Labour’s new ad is one of the best political ads I’ve seen.
It’s just a really well written script: acknowledging the success of the Right’s ‘time for a change’ meme and undercutting it, getting in some positive points on Labour that are forward-looking, and getting in the sting on Key. ‘Mary’ is what National calls a ‘Labour plus’ voter(as was revealed in the secret agenda tapes). She says she had thought that ‘the new guy’ deserves a chance, a view that many Kiwis will have held or heard, but she has changed her mind because she can’t trust him to deliver for her family, whereas she knows Labour delivers. That will resonate with many voters.
In contrast, take a look at ACT’s latest ad (which, inexplicably, they were playing at quarter to nine in the morning).
Amateur hour. ACT used to be the most well-funded party for its size, now they can’t even afford a decent ad. Maybe the money-man has got them to give to National instead.