I wish some journo would ask Key whether Crosby/Textor helped him with lines on how to handle questions about his using them – they must have a standard set they give their clients. Would Key really have thought of this one himself:
John Key says the vast bulk of advice he takes is from the public not consultants.
I think not. Sounds like classic Crosby/Textor to me.
UPDATE: Seems we’re not the only ones detecting shades of Crosby/Textor in Key’s handling of the scandal. Audrey Young comments:
One thing [Key] could confirm: ‘I’m going to set the tone of National’s campaign and that tone will be optimistic, positive and ambitious because it reflects my personality and it reflects the way the country should be run.’
Such a perfectly formed phrase – perhaps from Crosby Textor – that he repeated it three times.