web analytics

Dirty Politics 2017 style

Written By: - Date published: 4:05 pm, June 8th, 2017 - 27 comments
Categories: campaigning, crosby textor, Deep stuff, democracy under attack, Dirty Politics, facebook, making shit up, spin, uk politics - Tags:

Latest polls and some anecdotal evidence from the doorstep are showing a move back to the Tories in Britain. If so it may in part be due to last-minute dark and dirty personally targeted Facebook advertising to voters in marginal seats. They cost so will need to be watched later on here.

The strategy was revealed in the Observer, with the example drawn from the marginal seat of Delyn in Wales.

The article reveals that the Tories also purchased Facebook ads to drive up the costs for a charity trying to persuade young people to enrol.

More information here and from Buzzfeed with details here.

Tories are refusing to give the Electoral Commission copies of the ads so as to ensure the Commission cannot ascertain whether they are local or national ads. This comes at a time when one MP is being prosecuted for exceeding the limit at the last General Election.

This ad has also been extensively used. The Australian calls it American-style negative advertising, used for the first time in the UK which has previously banned or like New Zealand limited broadcast television advertising. But the format is classic Crosby. If it gets closer here in September, be warned and watch out.

27 comments on “Dirty Politics 2017 style ”

  1. Ad 1

    It was the media!

  2. esoteric pineapples 2

    The continued terrorist attacks are probably having an effect as well. Their purpose was to increase the chances of the Conservatives getting back in. The first one didn’t work so they did another one.

  3. james 3

    “The article reveals that the Tories also purchased Facebook ads to drive up the costs for a charity trying to persuade young people to enrol.”

    Really ?

    Because it looks like they simply purchased adverts and out bid them – nothing about that being their agenda as you seem to be indicating (Please correct me if im wrong).

    “We calculated that if only half of those who clicked on the adverts decided to go out and vote Labour, we could still make a real difference.”

    It seems that this was a ‘charity’ with an agenda to get people to vote Labour – not just to register to vote.

    Perhaps she is playing some dirty politics herself.

    • AB 3.1

      Nope – a high rate of citizen participation in democratic processes is intrinsically a ‘good thing’.
      Anyone using any technique to prevent that (because they believe reduced turnouts favour them) doesn’t believe in democracy.
      You are very ethically muddled James.

      • james 3.1.1

        “Nope – a high rate of citizen participation in democratic processes is intrinsically a ‘good thing’.”

        I agree.

        “Anyone using any technique to prevent that (because they believe reduced turnouts favour them) doesn’t believe in democracy.”

        They were not doing that.

    • Ed 3.2

      You’re simply a shill for billionaires…..

      • greywarshark 3.2.1

        You have probably hit on the point. He is hanging round here being bright and contention and hoping some rich type will give him some handout.

  4. Ovid 4

    How to win an election in seven complex steps outlines this campaigning style. The microtargeting of Facebook won’t really work on an electorate-by-electorate basis in New Zealand because we have proportional representation, but it could work in terms of voting blocks. Men and women, ethnic groups, parents, retirees etc.

    I remember the day before the election in 2014, the NZ Herald site was plastered with advertising for National. They’ve probably already booked it out again.

    • tc 4.1

      Even if they haven’t granny would oblige.

      • Ed 4.1.1

        Yes the Herald doesn’t need money to advertise for corporations.
        That’s its raison d’être.

    • weka 4.2

      don’t suppose you’ve got the leftie version? 🙂

    • Mike Smith 4.3

      Good link Ovid spells it out. I think it is worth thinking about how the same techniques could be used here in MMP environment – “Brighter Future” on the top line and vote-discouraging negative stuff under the radar to targeted groups as you suggest

      • weka 4.3.1

        thoughts on how the left (parties and outside of parties) can optimise their own chances?

  5. Ethica 5

    They have probably been using companies like Cambridge Analytica. The data is out there to use it in this way but you need lots of money and lack of ethics to use it. Tories have both (and so does the National Party).

  6. swordfish 7

    Latest polls and some anecdotal evidence from the doorstep are showing a move back to the Tories in Britain


    Well, kind of ….. but slightly more complex than that, Mike

    Final Polls (with % point change from previous)

    6–7 Jun BMG/The Herald
    Tory 46% ….. Lab 33% ….. Tory Lead 13%
    (No previous Poll to compare)

    6–7 Jun Survation
    Tory 41% (+ 1) ….. Lab 40% (+ 1) ….. Tory Lead 1% ( = )

    6–7 Jun ICM/The Guardian
    Tory 46% (+ 1) ….. Lab 34% ( = ) ….. Tory Lead 12% (+ 1)

    5–7 Jun YouGov/The Times
    Tory 42% ( = ) ….. Lab 35% (- 3) ….. Tory Lead 7% (+ 3)

    5–7 Jun ComRes/Independent
    Tory 44% (- 3) ….. Lab 34% (- 1) ….. Tory Lead 10% (- 2)

    4–7 Jun Qriously
    Tory 38.5% ….. Lab 41.3% ….. Lab Lead 2.8% (Whoo Hoo !!!)
    (No previous Poll to compare)

    2–7 Jun Panelbase
    Tory 44% ( = ) ….. Lab 36% ( = ) ….. Tory Lead 8% ( = )

    1–7 Jun Kantar Public
    Tory 43% ( = ) ….. Lab 38% (+ 5) ….. Tory Lead 5% (- 5)

    4–6 Jun SurveyMonkey/The Sun
    Tory 42% (- 2) ….. Lab 38% ( = ) ….. Tory Lead 4% (- 2)

    4–6 Jun Opinium
    Tory 43% ( = ) ….. Lab 36% (- 1) ….. Tory Lead 7% (+ 1)

    • swordfish 7.1

      Probably a Tory win …..

      But one tiny glimmer of hope …..

      Putting aside the barely known and untested Qriously Poll (with its Lab Lead) ….. the 2 Polls with the flimsiest Tory Leads …..

      Survation …………. Tory Lead 1%
      SurveyMonkey ….. Tory Lead 4%

      ….. were the only Polls to get the 2015 Tory-Lab gap more or less right (they said 6 points – actual gap 6.6)

      All other Pollsters waaay out

      Survation pretty much spot-on with Tory-Lab %s too –

      Survation Final Poll ……… 37% Tory ….. 31% Lab
      2015 Election Result ….. 37.8% Tory ….. 31.2% Lab

      • Steven 7.1.1

        It is of zero interest what the electorate is doing now, CORBYN HAS WOUNDED THE TORIES, let’s simply celebrate that and try very hard to emulate it!!

        • swordfish

          Do what, Amigo ???

          Have a wee look at the date and time of my comment, compadre ….. pre-Election, not post-Election, Capeesh ?

    • mikesh 7.2

      These figures seem to be misleading. 46% v 33% is a 25% lead, not 13%; 42% v 35% is a 20% lead, not 7%. etc

      • swordfish 7.2.1

        Percentage Points

        The conventional – indeed the only – method used by Pundits and Pollsters for measuring Poll leads

        You’re in a minority of one, young fella

        • mikesh

          Nevertheless, they are still misleading, inasmuch as they suggest that the differences between the parties are less than they really are. i.e in the first case 25% more people are intending to vote Tory than are intending to vote Labour, not 13%.

  7. greywarshark 8

    I thought I’d view the latest Brit election news.
    As the timeline unfolded dogs got into the picture. A big white poodly thing with its mouth seeming to be ringed with red that looked like blood. I don’t know what to make of that – the next little dog was licking its lips. Seems to becoming a tense situation over there – going to the dogs I think.

    And that middle-easty blurb on Corbyn’s image – what has that got to do with the price of fish, that great British saying? This is the country that went to war against Iraq in a cavalier manner (without the lace collar), leaving one of its advisors distraught and killing himself. Showing an ad with some naughty groups’ names on it is hardly going to break the British stoicism.

Recent Comments

Recent Posts

  • What’s Labour achieved so far?
    Quite a bit! This Government was elected to take on the toughest issues facing Aotearoa – and that’s what we’re doing. Since the start of the pandemic, protecting lives and livelihoods has been a priority, but we’ve also made progress on long-term challenges, to deliver a future the next generation ...
    3 days ago
  • Tackling the big issues in 2022
    This year, keeping Kiwis safe from COVID will remain a key priority of the Government – but we’re also pushing ahead on some of New Zealand’s biggest long-term challenges. In 2022, we’re working to get more Kiwis into homes, reduce emissions, lift children out of poverty, and ensure people get ...
    5 days ago
  • Happy new year, Aotearoa!
    Welcome to 2022! As we look ahead to another year of progress on the big issues facing our country, we’re taking a look back at the year that’s been and everything the team of five million achieved together in 2021. ...
    2 weeks ago

  • Aotearoa New Zealand stands ready to assist people of Tonga
    The thoughts of New Zealanders are with the people of Tonga following yesterday’s undersea volcanic eruption and subsequent tsunami waves, Foreign Affairs Minister Nanaia Mahuta says. “Damage assessments are under way and New Zealand has formally offered to provide assistance to Tonga,” said Nanaia Mahuta. New Zealand has made an ...
    BeehiveBy beehive.govt.nz
    20 hours ago
  • Record high of new homes consented continues
    In the year ended November 2021, 48,522 new homes were consented, up 26 per cent from the November 2020 year. In November 2021, 4,688 new dwellings were consented. Auckland’s new homes consented numbers rose 25 per cent in the last year. Annual figures for the last nine months show more ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Report trumpets scope for ice cream exports
    Latest research into our premium ice cream industry suggests exporters could find new buyers in valuable overseas markets as consumers increasingly look for tip top quality in food. Economic Development Minister Stuart Nash has released a new report for the Food and Beverage Information Project. The project is run by ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Honouring the legacy of legendary kaumātua Muriwai Ihakara
    Associate Minister for Arts, Culture, and Heritage Kiri Allan expressed her great sadness and deepest condolences at the passing of esteemed kaumātua, Muriwai Ihakara. “Muriwai’s passing is not only a loss for the wider creative sector but for all of Aotearoa New Zealand. The country has lost a much beloved ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Have your say on proposed changes to make drinking water safer
    Associate Minister for the Environment Kiri Allan is urging all New Zealanders to give feedback on proposed changes aimed at making drinking water safer. “The current regulations are not fit for purpose and don’t offer enough protection, particularly for those whose water comes from smaller supplies,” Kiri Allan said. “This ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Planting the seeds for rewarding careers
    A boost in funding for a number of Jobs for Nature initiatives across Canterbury will provide sustainable employment opportunities for more than 70 people, Conservation Minister Kiri Allan says. “The six projects are diverse, ranging from establishing coastline trapping in Kaikōura, to setting up a native plant nursery, restoration planting ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealand congratulates Tonga's new Prime Minister on appointment
    Minister of Foreign Affairs Nanaia Mahuta today congratulated Hon Hu'akavameiliku Siaosi Sovaleni on being appointed Prime Minister of the Kingdom of Tonga. “Aotearoa New Zealand and Tonga have an enduring bond and the Kingdom is one of our closest neighbours in the Pacific. We look forward to working with Prime ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • High-tech investment extends drought forecasting for farmers and growers
    The Government is investing in the development of a new forecasting tool that makes full use of innovative climate modelling to help farmers and growers prepare for dry conditions, Agriculture Minister Damien O'Connor said.  The new approach, which will cost $200,000 and is being jointly funded through the Ministry for ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Support for fire-hit Waiharara community
    The government will contribute $20,000 towards a Mayoral Relief Fund to support those most affected by the fires in Waiharara in the Far North, Minister for Emergency Management Kiri Allan says. “I have spoken to Far North Mayor John Carter about the effect the fires continue to have, on residents ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Manawatū’s ‘oases of nature’ receive conservation boost
    The Government is throwing its support behind projects aimed at restoring a cluster of eco-islands and habitats in the Manawatū which were once home to kiwi and whio. “The projects, which stretch from the Ruahine Ranges to the Horowhenua coastline, will build on conservation efforts already underway and contribute ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • New Zealand to continue Solomon Islands support
    A New Zealand Defence Force and Police deployment to help restore peace and stability to Solomon Islands is being scaled down and extended. The initial deployment followed a request for support from Solomon Islands Government after riots and looting in capital Honiara late last month. They joined personnel from Australia, ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Our Pacific community shares in New Year’s Honours
    Prominent Pacific health champion Faumuina Professor Fa’afetai Sopoaga has been made a Companion of the New Zealand Order of Merit in the New Year’s Honours list. Professor Sopoaga has been a champion for Pacific Health at Otago University, said Minister of Pacific Peoples Aupito William Sio. “She’s overseen changes in ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Congratulations to Māori New Year’s Honours stars of 2022
    Kei aku rangatira kua whakawhiwhia koutou ki ngā tohu ā tō tātou kuīni hei whakanui nui i ā koutou mahi rangatira i hāpai i te manotini puta noa i a Aotearoa. Ko koutou ngā tino tauira. I whanake i ngā hapori, iwi, hapū, whānau me te motu anō hoki. Mauri ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Top honours for women in sport
    Minister of Sport and Recreation Grant Robertson has congratulated Olympian Lisa Carrington and Paralympian Sophie Pascoe on being made Dames Companion of the New Zealand Order of Merit (DNZM) in the 2022 New Year Honours. Lisa Carrington is New Zealand’s most successful Olympian, having won five gold and one bronze ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • PM congratulates 2022 New Year Honours recipients
    The New Zealanders recognised in the New Year 2022 Honours List represent the determination and service exemplified by so many New Zealanders during what has been another tough year due to the global COVID-19 pandemic, Prime Minister Jacinda Ardern said. “I never fail to be amazed by the outstanding things ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Good news for communities and environment with progress at two polluted sites
    Two sites in Northland and Manawatū are now safer for the community and the environment after projects to clean up and remediate the effects of pollution. Environment Minister David Parker today welcomed the safe removal of hazardous waste from the Sustainable Solvents Ltd site in Ruakaka, Northland. “This project involved ...
    BeehiveBy beehive.govt.nz
    3 weeks ago