Greenpeace has blown the whistle on Facebook’s use of coal to power its new data center in (note: renewable-rich) Oregon. The supposedly forward-looking social networking site picked this energy dinosaur (and the world’s leading cause of climate change), because it figures the incremental price increases associated with coal are preferable to the pricing system for renewables.
Wrong and naughty, says Greenpeace, which has a long-running a campaign to ‘green’ the IT industry. It reckons IT solutions such as video conferencing, smart power grids, and highly efficient components could cut greenhouse gas emissions by 15 percent by 2020.
In a dazzling example of snaffling your opposition’s weapon and beating them with it, Greenpeace has set up a ‘we want Facebook to use 100% renewable energy’ Facebook group.
The site has responded, claiming full commitment to sustainability.
Team Greenpeace is gaining ground, with nearly 14,000 joining the Facebook group, but is not without its detractors. Watch this space.