Let’s look at some of the issues National has hit and run on. They were all you heard from the Nats for a while and then they were dropped when their marketing usefulness wore off.
“Power crisis” – dropped in June when it started to rain
“After-tax incomes” – Dropped in May, after the Budget, when it became obvious to even those fooled before that tax cuts can’t significantly lift after-tax wages.
“The wage gap” – Dropped back around February, they still release on every update of the migration stats but no longer mention the wage gap because unions have adopted it as an argument for wage rises.
“Suppressing free speech” – started to look at bit silly when protests against the Electoral Finance Act were not, in fact, banned.
and all the way back to…
“the underclass” – Key dedicated his first major speech as leader to the problems of the ‘underclass’ but he betrayed them. If you were fool enough to be taken in, you would have thought Key, like the Left, genuinely believes in using the power of the Government to help the most vulnerable in our society. Unfortunately, for the ‘underclass’ was just a gimmick. Key never had any intention of helping the poorest of the poor; they were just a tool for Crosby/Textor to turn the man who had spoken of ‘mothers breeding for a business’ into ‘that nice Mr Key’. He hasn’t even mentioned the ‘underclass’ in over a year.