In four separate interviews this week, John Key used more or less exactly the same line to divert from questions on his use of Crosby/Textor: ‘I’m the Leader of the party and I’ll set the tone of the campaign. And it will be a positive, ambitious, outlooking campaign because that fits with my personality‘ OK, everyone can see that’s classic Crosby/Textor – hollow and misdirecting – but where is this supposed positivity?
For the entire remainder of those four interviews Key is entirely negative:
He calls the Government vindictive (again a pre-prepared line, identical language in each interview and Key doesn’t use words like vindictive)
He paints himself as a victim of smears, when people are only challenging him to represent himself honestly, rather than do what his Aussie handlers tell him to do.
He attacks the rail deal
He attacks SPARC, using figures that have been proven incorrect
In fact, when was the last time you can recall Key saying anything positive at all? All I can think of him doing is making dishonest attacks and never, ever offering a real solution, only vague promises that he will magically make everything better.