Henry ratings tank while Campbell ratings soar

Written By: - Date published: 9:00 am, May 7th, 2015 - 61 comments
Categories: broadcasting, Media, the praiseworthy and the pitiful, tv - Tags: , ,

Who would have predicted this? While Campbell live ratings soar Paul Henry’s show is flatlining and Mediaworks executives must be wondering what to do.

John Drinnan in the Herald reports:

MediaWorks appears to be getting poor returns for its big investment in Paul Henry.

The show has been hovering at less than one per cent share of its target demographic.

According to AC Neilsen ratings for the target audience of people aged 25-54 on April 29, Henry drew 0.9 per cent.

On Thursday, April 30 it went to a rating of 0.5 per cent of the target audience and on Friday, May 1 it reached 0.6 and fell to 0.3 ratings points this past Monday.

Audience numbers for breakfast TV are typically low – by comparison TVNZ’s Breakfast attracted between 2.1 and 2.8 per cent of the same key demographic.

Based on likely advertising income Drinnan suggests that the show must be losing money although Mediaworks claims the show is doing fine thanks to the radio focus of the show.

Meanwhile Campbell live viewing figures have surged since the announcement of its review.  The graph below from Throng clearly shows the change in fortune.

campbell-live-vs-seven-sharp-week-13a-2015

 

Matt Nippert thinks that Campbell Live has been given something of a reprieve.  How could you cut a programme which is performing so well?

The review originally planned to finish on April 17 has now had this date pushed out with no specific end date now scheduled.

From Nippert’s article:

The elongation of the process is understood to have caused concern among Campbell Livestaff, who suspected management would now wait for public attention to wane, and ratings to dip, before swinging the axe.

Victoria University employment law professor Gordon Anderson said while legislation was “pretty open” in terms of how restructuring decisions should be made, the lengthening of the process and revelations that sponsor Mazda had been moved from an annual to a three-month contract in February did raise questions.

“As long as it looks commercially justified, they can make that decision. But once you go out of your way to set it up not to be commercially viable, unless you’ve got a good reason to be moving sponsors to short-term contracts, [MediaWorks] could find themselves running into trouble,” he said.

Anderson said given that the review was announced with the purpose of improving the commercial performance of the 7pm slot, the boost in audience numbers would make it difficult to justify axing the show. “I suspect if the ratings stay up, that’ll tie their hands,” he said.

The current Mazda sponsorship deal expires on May 29.  What happens to Mazda’s sponsorship after this time will no doubt signal the future of Campbell Live.

61 comments on “Henry ratings tank while Campbell ratings soar”

  1. esoteric pineapples 1

    I expect Media Works will now decide the reason Campbell Live is doing so well is its time slot, and think Paul Henry can do even better so put him on at 7pm.

    • Lanthanide 1.1

      Given Seven Sharp’s ratings improved after they put Hosking on, that isn’t that silly of a suggestion.

      Of course TV3 have somewhat screwed that possibility by hyping up their Paul Henry show in the morning, which will probably need to run for another 6-9 months before they could can it and move him elsewhere.

      • Colonial Rawshark 1.1.1

        Henry’s very low ratings have started a top level discussion on dumping his show. right? Right?

    • Chris 1.2

      Especially after Key has a word to Mediaworks.

    • David H 1.3

      You put Henry on at 7 then I have NO reason to watch tv3 at all

  2. The problem with Drinnan’s article is that he fails to mention that The Paul Henry Show is delivering Mediaworks more than double the audience of what Firstline was doing. There is no accounting for how it is also performing at radio and whether or not it is having any impact on Mike Hosking either. There is another graph of the firstline comparison here: http://www.throng.co.nz/2015/04/ratings-the-first-week-of-paul-henry/

    Yesterday’s ratings (http://www.throng.co.nz/2015/05/tv-ratings-5-may-2015/), however, weren’t too flash for Paul Henry which were the lowest I think we’ve seen and on par with what Firstline was getting. If Paul Henry falls back to that range and there is no impact at radio, then I certainly think there will be cause for concern at Mediaworks.

    In reality, it’s still too soon to tell…

    • mickysavage 2.1

      Thanks Regan.

      Drinnan hints at the radio performance but I agree does not quantify it. At that level Henry is an interesting experiment in multi media broadcasting. There are obviously some economies with this sort of set up.

      An initial surge I presume is not unusual. I watched the show once myself to confirm my worst fears! The recent decline in viewing figures must be of concern to Mediaworks.

    • Tracey 2.2

      From memory, the highest rating of Firstline was about 42000 viewers.

    • Tom Gould 2.3

      Key, Joyce and Brownlee will be relaxed with those numbers as they only need rid of Campbell and to see Henry installed to tag-team Hosking before 2017.

    • Sacha 2.4

      Good point, Regan. When is the next radio ratings period?

    • David H 2.5

      It’s not the show or even the concept, it’s that it’s Paul Bloody Henry. And I will NOT watch or listen to his drivel.

  3. Tracey 3

    “How could you cut a programme which is performing so well?”

    Especially when it apparently was still making money when it had much lower ratings..

    • I believe it’s the never ending pursuit of growth and profit increases demanded by shareholders

      • Tracey 3.1.1

        I dont quite see how they thought that “growing” Firstline to a seemingly max of about 60,000 share would create an ongoing big profit…. BUT people do assume that Boards are comprised of people who know everything… sometimes they are thoroughly snafooed by their own limited world view (thinking everyone shares it)

    • They may also have made the assumption that all of Firstline’s viewers would automatically shift to PHS. I know at least one person – myself – who switched to checking the weather forecast on One and then to the RNZ stream on my TV. I suspect there are others!

      • Tracey 3.2.1

        I ONLY watch the news segment at 6am and that is not everyday. We did turn Firstline on and leave it on while we went about morning prep… not now.

        • Sacha 3.2.1.1

          However, it’s great being able to watch tv3’s late news now if the mood takes me.

          • Tracey 3.2.1.1.1

            I’m in bed and asleep by 9pm most nights…

            SO, have taken up someones suggestion of RT as my international news at 5am when I rise.

        • Clemgeopin 3.2.1.2

          I had found the two presenters of Firstline, really pleasant, decent sort of people. They were also fair and balanced in their interviews. Did any of you feel that way too?

      • David H 3.2.2

        I did that as well TV3 only for 6-730 pm now.
        I used to enjoy Firstline at least it didn’t have the airheads that TVNZ seem to employ

      • lprent 3.2.3

        This is all foreign to me these days. Like an echo of a bygone era.

        One day I might fix the TV aerial. Maybe just as we move…

        I have now had two and a half years of TV with videoezy, quickflix, netflix, and a very wide fibre pipe. VideoEzy has departed from Ponsonby (probably due to the other three). I tolerate getting news and current affairs with on-demand when someone links me that something is worth watching. NatRad is on my cell or car radio during the day if I need it.

        But no advertisements ! No moronic self-worshipping from giggling Paul Henry or rather thick Mike Hosking.

        BTW; I dumped adverts off this site as well. The cost of the site is less than $260 per month almost regardless of volume. Unprompted voluntary donations cover that in most months. Adverts were getting to be one of the slowest parts of the site at the client side. Waste of everyone’s time including mine.

  4. dukeofurl 4

    I see Campbell has taken a leaf or two out of Seven Sharp and become more chatty.

    Lets hope he takes the next step to deliver 30 sec on screen editorials like Hosking does.

    Bet the TV3 bosses and advertisers would be hating that step.

    The other improvements have been welcome as well.

    • weka 4.1

      I tried to watch CL on my phone the other night and couldn’t find the live stream. I gave up in the end and looked on my laptop later. TV3 don’t seem to be making it easy for CL.

      • r0b 4.1.1

        While the show is on air:
        http://www.3news.co.nz/Video/3NewsLiveStream
        will get you there.

        Agreed TV3 make it hard to find!

        • weka 4.1.1.1

          Thanks r0b. Of interest was that when I googled on my laptop (campbell live stream) the first link was the actual stream page.

          On the phone it took lots of searching and trying out links, and the TV3 website was pretty obtuse. I found it finally this morning and have bookmarked it.

  5. weka 5

    The show has been hovering at less than one per cent share of its target demographic.

    According to AC Neilsen ratings for the target audience of people aged 25-54 on April 29, Henry drew 0.9 per cent.

    On Thursday, April 30 it went to a rating of 0.5 per cent of the target audience and on Friday, May 1 it reached 0.6 and fell to 0.3 ratings points this past Monday.

    Audience numbers for breakfast TV are typically low – by comparison TVNZ’s Breakfast attracted between 2.1 and 2.8 per cent of the same key demographic.

    Is the percentage of all people aged 25-54?

  6. Jones 6

    The people have spoken!

  7. cogito 7

    “Henry ratings tank”

    Floppy dick syndrome.
    🙂

  8. Tracey 8

    I think Campbell’s surge suggests a couple of things…

    people who didn’t watch all the time but support it started to watch it to save it?
    people do actually care about the kind of topics Campbell covers and so tuned back in to ensure they get more?

    • Your assertion is correct but it doesn’t address Mediaworks issue of the rest of their evening line up. As I outlined here (http://www.throng.co.nz/2015/05/the-predicament-for-mediaworks/) it’s a case of do they pursue programming that suits the clearly loyal audience Campbell Live has or do they pursue a new program that suits the programming they are wanting to run across the rest of the evening and alienate the existing audience they have.

      • Tracey 8.1.1

        Thanks for the link.

        Do you think the chicken (reality tv is cheaper to make than, say, drama, or buying rights or making a comedy show = higher profit) came first or the egg (the people “wanted” reality tv first and the stations were delivering on a genuine need/desire)?

        • Regan Cunliffe 8.1.1.1

          It’s the culmination of a number of things. Survivor changed things forever and ever since then, people have been trying to replicate that success to the point where we’re now drowning in a sea of reality television.

          What always happens though is that audiences move and new players create opportunities in the spaces vacated by the incumbents.

          TV is changing at a fairly rapid pace. If one group decides they want to depart from tradition then someone else can pounce on that opportunity.

          • Tracey 8.1.1.1.1

            Ah, I had in mind that Big Brother UK was the changing point…

          • Sacha 8.1.1.1.2

            The ‘event’ television strategy also uses social pressure to ensure people watch shows when they’re broadcast. Can’t easily join an online discussion hours or days later.

          • lprent 8.1.1.1.3

            The rise of prime time reality TV and cooking shows was what finally put me off.

    • Dave_1924 8.2

      People have tuned in to save it. The Save CL campaign has been damn effective and very cost effective for TV3 – advertising they couldn’t buy really all drive by outrage at the suggestion it would be cut

      But the trick is not how is it doing now its how do the ratings look in 6 or 9 months time…. Will people still care enough to make 7pm every week night appointment viewing?

      Disclaimer: I don’t watch CL or Seven Sharp so don’t care if either survive….

      • Tracey 8.2.1

        You reckon 150,000 who didnt watch before have been impacted enough by the thought of it closing to watch it regularly? But aren’t the ratings based on boxes in homes (as it were) of a selected group of people?y

        • Dave_1924 8.2.1.1

          Maybe Tracey… but I reckon come next summer when the bbqs get cranked up people will drift away and not return with the numbers returning to the levels that prompted the review.

          No idea how the ratings are driven….

          TV3 executives will be chortling quieting as the SaveCL campaign drives their earnings up

  9. Paul Campbell 9

    surely it’s because one of them is a nice guy and the other nasty and narcissistic

  10. i start really early in the morning finding/compiling stories for http://whoar.co.nz/

    and as part of that process – i have background media mumbling away..

    ..and currently the mumbllng-media tuned into – is the henry show..

    ..here is why:

    1)..i can’t stand the likes of ad-drenched/shouty commercial-radio shows..so that is them out..

    2)..tho’ a previous morning-report on nat-rad listener – i also ‘can’t stand’ the current pairing of espiner/fergusson – and i actually get too involved/pissed-off listening to them – (grinding-teeth – and close to shouting @ radio..which is not good..)..so if only for my peace of mind – i don’t..)

    which leaves tv..

    ..and given a choice of the (largely inarticulate) rawdon christie – and lord-of-the-rings length weather-reports…

    ..or henry..

    ..henry it is..

    ..so i have had enough shows mumbling away in the background to be able to form an opinion/do a review..

    ..and i hafta say – it isn’t that bad..(and certainly not as ‘bad’ as the previously-listed competitors..)

    ..henry has pulled back a bit on his shock-jock tactics – and yes..he still never lets a chance go by to say what a nice person key is..

    ..but he also tears strips off key – esp. on issues such as the flag-change..

    ..and on that issue in particular – i find i am in lockstep with henry in his contempt of/for key for this exercise in self-aggrandising by key..

    ..some aspects of the show are dire..(the trainwreck that is the internet-bunker being one of them..)

    some are laughable..the ‘paul henry weather’ being one..(it comes shortly after the paul henry dawn…and before the paul henry afternoon..which leads into the paul henry evening..

    ..and i think one of the redeeming factors of the show is the pace..it gets along at a fair clip..and is absent of those time-filling/plodding exercises you get on tvone breakfast..

    ..and a major redeeming-factor is that no matter how much you dislike henry – the man is intelligent/quick..

    (once again as opposed to the um..! ah!’s/word-searching of christie..)

    the revolving panel each day is also a mixed bag – that keeps interest up..

    ..and by not watching – you get to miss such delights as the permanent-pout of that pebbles cooper..(partnered with brian edwards..heh..!..)

    ..and to hear her horror at the thought of prisoners being treated in a humane/sensible way..(giving computers to prisoners use for study got her particularly incensed..’they are there to be punished’..

    ..now where else can you get such a mix of ignorant-rightwing and airhead..?..(it was laugh-out-loud stuff..)

    ..the interaction between henry and his co-hosts goes ok..

    ..(and barry seems a different person to the one who reads the evening news..it is quite schitzophrenic..)

    so..all of the above means that it is paul henry who is mumbling away in the background around these parts..

    ..and like i said – he is nowhere near as bad as you may expect..

    ..and especially if you are one of the two times as many punters who watch christie/tvone..

    .you could do worse..eh..?…and you are…

    http://whoar.co.nz/2015/paul-henry-show-review-better-might-expect/

    • Tracey 10.1

      Thanks for your thoughts Phil. I confess I only watch for the news. I hope HIlary Barry is doing well, because, imo, she deserves to.

      • phillip ure 10.1.1

        barry is a good fit..(she also does the police-person thing on henry – hauling him up on his bullshit..)

        ..and i didn’t mention it is actually sometimes quite funny..

        ..which is not an accusation you can level @ tvone/christie/morning report..

        • Tracey 10.1.1.1

          Crawlin Christie is entirely convinced that he is a superior being to all (maybe not to Key) and they are all just waiting for him to speak so they know “how it is”.

    • North 10.2

      Is Pebbles the close whanau of Denise-something unintelligible-Corbett name…..the somewhat thick fashionista lady of Mora’s Panel fame ?

      • phillip ure 10.2.1

        yes – that apple didn’t fall far from the tree..

        ..simplistic-rightwing-slogans – on a stick..

        (and i think it is pebbles hooper – not cooper..my bad..!..)

  11. repateet 11

    dukeofurl 4 “… Lets hope he [Campbell] takes the next step to deliver 30 sec on screen editorials like Hosking does.”

    Campbell’s wife (if he has one) will not want her husband to stand delivering editorials like Hosking because;

    1 She would not want medical people chopping his brain out.
    2 She would not want him needing the personality transformation required to stand there pontificating as if he knew everything.
    3 She would not want him needing the transformation required to stand there trying really hard to portray the image of a deep intellectual thinker who’d done all that deep intellectual thinking himself but yet was still prepared to let us know the results of his deep intellectual thinking.
    4 She would not want to spend her life wondering about which Natpolitician he’d been brown-nosing that day.

    • Rodel 11.1

      repateet-I so agree. While Campbell can be overly effusive, he’s never obsequious, and we do not want him morphing into a Hosking pontiff.

  12. Skinny 12

    Radio Live is what keeps Henry afloat. Morning traffic people stuck in cars, smart move combining tv & radio.

  13. Disabled Liberation Aotearoa NZ DLANZ 13

    Quite frankly…Bring back Firstline NZ…Sacha McNeil Michael Wilson and Sportsman Sam made a better news coverage than either TV1 Breakfast and this Paul Henry rubbish…my view

    Regards
    Doug Hay DLANZ

  14. Dave_1924 14

    Having a dual format is all about money for the Mediaworks. One set of production staff, one set of hosts… two mediums plus the internet streaming thereof….

    And anything has to be better than Tv1 with Rawdon and who every his female counterpart is now, plus a jocular on location weather drone…

    EDIT: cost removed format put in its place in sentence 1

  15. Isabel 15

    Give him a chance, i.e. more time, and let then see the results.

    • Sable 15.1

      Much as I personally dislike Henry he is an able presenter. The reality is he is up against Campbell who is well liked and respected not to mention well established. I personally doubt any amount of time will make much difference.

  16. saveNZ 16

    Paul Henry, can’t make it in politics, can’t make it in NZ TV, can’t make it in OZ, and still being propped up while back on NZ airwaves….

    Obviously the propaganda police are out in force, telling Kiwis what to think via Paul Henry, even though not a ratings winner, a political pawn.

    TV Execs are a laughing stock.

  17. John Drinnan 17

    The Paul Henry show weill survive because it has to survive. It may well be doing well in radio at the moment – and TV3 has done its own research. It refuses to release any figures. Its about brands – RadioLive helped by right wing Henry taking on Newstalk ZB fronted by Right wing Hosking. Newstalk ZB audience is 50 plus and that age group does not change stations easily. Why would they change. The big problem with the Henry show its contet. It is staid and dull and makes no effort to try anything new. The coverage of people sleeping rough in the CBD – an interview eith the auckland city mission – was a case in point. It was like something out of Morning Report.

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