Earlier this week we pointed out that John Key has started running a new line. Now instead of calling touchy-feely liberal policies on things like climate change and public health ‘PC gone mad’ (too Don Brash), National is referring to them as ‘hug a polar bear’ programmes.
Right on cue, Key cheerleader Bill Ralston is parroting the line in his Herald on Sunday column and fleshing it out for public consumption. First, explain what the line means:
John Key’s memorable line about Labour’s “hug a polar bear” programmes, ineffective campaigns that sound good but don’t deliver results, wryly summed up this Government’s contempt for many of the touchy-feely, state-funded marketing campaigns the last Labour administration spawned.
Second, list a few examples of crazy “hug a polar bear” spending. Don’t worry about facts:
A classic feelgood “hug a polar bear” programme has to be the $15.7 million a year campaign by Sparc, the Ministry of Education and Health Department to encourage young kids to indulge in healthy activities.
Finally, personally denigrate the people charged with carrying out these programmes so the public won’t mind them being fired, or the fact the government is breaking its election promises:
A “cap” means public service numbers will not grow. In fact, under this administration, they will fall. The PSA is talking more than 750 jobs lost. Well, frankly, you and I are paying those people’s wages, and if they are wasting our money then tough luck.
Another week, another pay cheque for Bill. I wonder how long it’ll take before the Herald on Sunday realises it can just print the National Party press release and save itself the $1500.