Westpac has this ad campaign about how they’re doing their bit to reduce their environmental impact. The dumb thing is they make begin green appear unattractive.
You know the ads. The kid trying to get the idiot dad who works at Westpac to be more enviromentally friendly. Dad zips up his wang after peeing in the dark etc (why they want to paint their employees as buffoons I don’t know).
Then there’s the one where kid and dad are in a Westpac Prius at the lights. A 1970 Dodge Coronet R/T pulls up beside them. The lights go green. The Coronet burns off while the Prius slowly powers up and putts along with sad dad embarrassed in front of son. That’s just bullshit. Because the electric power is right there the engine doesn’t need to rev up – the Prius does 0-60 in under 10 seconds. Not enough to beat a muscle car like the Coronet, which makes 60 in 6.5, but not exactly left in the dust. A Prius is faster off the mark than comparable cars.
Westpac, it’s great that you’re doing something for the environment. In fact, you’re kicking arse. Going to get in well under the 20% by 2012 target you’ve set. Which just shows, despite the Nats’ attitiude, it can be done. But don’t be jerks and discourage others from acting at the same time.