Xero used to fund hate for hire blog Whaleoil via advertising, because “we like to support the sunlight of good challenging discussions”.
Turns out that they aren’t so keen when the “good challenging discussions” are turned on them. Matt Nippert – Xero boss withdraws advertising from Whaleoil.
Rodney Hide has confirmed he was probably behind a series of Whaleoil posts attacking Xero that led Rod Drury to suspend advertising on the controversial blog. In response to the latest in a series of Whaleoil posts critical of Xero, Drury said had cut advertising spending on the site over what he claimed was a campaign being steered by Hide.
“I’ve been a long time reader of Whaleoil and we even used to advertise here as we like to support the sunlight of good challenging discussions. (I turned that off yesterday after your misguided Hide campaign and it now appears to be open season on us.)”
So it’s different for Xero when they’re on the receiving end. Not impressed. Maybe others who still advertise on that blog would like to ponder.