On Monday, New Yorkers discovered their free rightwing rag, the New York Post, had suddenly come over all green. The front-page was typical NYP: a headline screaming “we’re screwed”.
The difference was that, in a reversal of the norm, the paper was fake but the facts were real. The Yes-Men had produced a 32-page newspaper on climate change news and threats, all based on official reports. I haven’t been able to find a copy online but here’s a cool video about it.
Such an awesome piece of activism. On a scale total beyond New Zealand, of course. They produced a million copies, had 2,000 volunteers distribute them in a single morning, and kept it a surprise until it happened. Amazing.
[Turns out the Yes Men and Greenpeace did the same thing with the International Herald Tribune in Brussels back in June]