Labour’s cleverly wrong-footed Brand Key with a policy-based campaign launch. Key will look out of touch playing messiah at his campaign launch while the economy burns.
Labour’s ads are great. The Tories are in panic mode: they don’t feature Goff enough moans Key; they feature Goff too much cries Clare Robinson; the lighting’s wrong whines Hoots. They’re afraid to take on the message.
Meanwhile, National is completely dependent on Brand Key. He’s on every billboard. Every bit of campaign material. And, although he isn’t in those weird TV ads, his name is mentioned before the party’s in the tail of the ad.
Not the best time, then, from the Tories’ perspective for Brand Key to be unraveling at a rapid rate of knots.