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Rachel Glucina leaves Herald and joins Mediaworks

Written By: - Date published: 5:38 pm, June 18th, 2015 - 27 comments
Categories: Media, spin, the praiseworthy and the pitiful - Tags: , ,

Rachel Glucina has announced that she is leaving the New Zealand Herald and is joining Mediaworks.

According to Television New Zealand she recently tweeted

“I’ve resigned. MediaWorks has headhunted me for a joint venture partnership to create, run and co-own a new digital entertainment platform …

I’m sad to leave the Herald after nearly 10 years with the company, but I’m really excited to be moving to a new challenge.”

I wonder if her career change was motivated by questions raised concerning her publishing of Amanda Bailey’s identity.

Mark Weldon is enthusiastic. The NBR quotes him as saying:

Digital entertainment brands featuring snackable, shareable content [especially video] are the fastest growing part of the media landscape, and there is a gap in the New Zealand market in this area.

The new brand will extend our digital footprint and complement our existing radio and TV brands, adding value for audiences and advertisers. Our goal is to be the go-to website for local and international entertainment content, and Rachel is the leading local player in this space, uniquely placed to create and manage this exciting new project.”

Mediaworks has well and truly shown its National Party bias. Fancy getting rid of John Campbell and hiring Glucina.


27 comments on “Rachel Glucina leaves Herald and joins Mediaworks ”

  1. Paul 1

    Donghua Liu.

    The faces of ‘Brave New Zealand’
    Depressing doesn’t even begin to describe it.

    • Weepus beard 1.1

      Donghua Liu

      Immediately made me think of Anna Guy’s lifestyle contributions to the increasingly soft media.

      Perhaps Donghua Liu could give relationship advice via an upcoming Mediaworks slot…

  2. saveNZ 2

    At least it will hasten Media Works decline, and I’m sure the US vulture fund will not be happy with the crony appointments and loss of revenue from Weldon and Christie.

  3. Colonial Rawshark 3

    Righties always look after their own. I bet her remuneration package is quite handsome. I also bet that this new venture will prove a dismal failure within 2 years.

    • ScottGN 3.1

      Agreed. Without the Herald’s free online reach (which is why they are resisting the paywall) Glucina will wither and die. Good riddance.

  4. Sacha 4

    Press Council ruling on her conduct due next week ..

  5. maui 5

    So they must be bringing a new face into the Herald then to do the National Party’s and JK’s dirty work and public relations. Glucina will no doubt try and get embarassing video of the opposition MP’s as part of her new platform. Pictures are much better than words.

    • tc 5.1

      No need plenty already on staff and they’ll probably take the whale oil approach of getting someone to front another’s material.

  6. Rodel 6

    Some time ago :…
    From Boag’s PR site
    “Director Michelle Boag says that at a senior level, client demand for communications and lobbying skills is increasingly focussed on achieving specific outcomes aligned to strategic business initiatives.”
    ropata replied…
    “….. corporates pay for this PR doublespeak to obscure their lies”

    Mark Weldon says, “Digital entertainment brands featuring snackable, shareable content ………. The new brand.. (Glucina)..will extend our digital footprint and complement our existing radio and TV brands, adding value for audiences and advertisers…etc. “…ho hum..going forward of course..

  7. Mike the Savage One 7

    She has become untenable, even for Granny Herald, after the Amanda Bailey hair pulling story, where she deceitfully got an “interview”, acting as a “PR” person.

    Now Mediaworks (“MediaCRAPworks”) have sunk themselves lower, to hire her, it seems, to get “ratings”, that must be the motivation.

    Gossip is in fashion now, that is what gets attention, as real news, dry and hard news, do not get any people excited, as we are at a stage where distraction is the new “normal”, the escape from reality, in a world full of threats, risks and dangers.

    Never mind the economic slowdown, the looming collapse, we have GOSSIP, to keep us entertained and busy, great stuff.

    I have so far resisted, to follow Martyn Bradbury’s call to boycott TV3, as I continue to watch ‘The Nation’, but I become tempted now, to follow his call, and call it quits with that broadcaster. What bloody next, I ask?

  8. sckiwireddevil 8

    Fuck Media Works and all who sail with it.

  9. Clemgeopin 9

    Breaking news:

    By popular demand by their big ‘money-is-no-object’ corporate advertisers and their remaining ‘amazingly discerning’ viewers, Media Works have decided to use the embodiment of integrity and honesty, the highly respected journalist R Glucina to provide more of their new wholesome content.

    Content like this. See the advance promotion here :

    You are welcome!

  10. Incognito 10

    Poor Rachel; she must have been turned down by Freed even though they are still hiring and still have vacancies to fill. Hang on! MediaWorks and Freed are not one and the same, are they?

    • Old Mickey 10.1

      Am pretty sure that Rachel and Slater are not on speaking terms….he refers to her as porkchop.

  11. Ovid 11

    The new editor of the Herald is current ODT editor, Murray Kirkness – who led a successful campaign to keep neurological services in Dunedin after cuts were threatened. He may drag the Herald back towards the centre.

  12. Capn Insano 12

    ‘Snackable content’?! Sounds like Mediaberks wants to reduce people’s attention spans and intellectual capacity to that of goldfish, at least, the tory-voters who aren’t there already.

  13. Oh her hubris! “……I have been headhunted”.
    Her style of writing, with political smear and utter shallowness really makes me sick. Her only article that made me truly laugh out loud was the defence of Cathy Odgers…..which went something along the lines of, she (Cathy) is a really nice person, just a little spoilt and severely misunderstood, trust me.

  14. Tracey 14

    Glucina and Christie – Feminists together at Media Works

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