Brian Edwards gives his take on our “Photo-op PM”.
Demonising Key hasn’t and isn’t likely to work for Labour. It doesn’t accord at all with the public perception of him (as evidenced by the polls) and it positions Labour as negative and nitpicking right at the time the country is looking for positivity and vision. Is what drops out of Edwards’ piece the beginnings of an alternative strategy for the left?
I’m a Labour man from way back and I’m saying this – Key might just exemplify the core advice we give to all our clients: In your dealings with the media, be straightforward, tell the truth, admit your mistakes.
So, as the Government slowly but surely rips the heart out of the welfare state, rewarding the rich and punishing the poor, Key’s job as frontman is to be the ultimate populist PM.
I doubt that Key is either as naÃ¯ve or as easily bullied as Lange, but there are some uncanny similarities between the Lange/Douglas show and the Key/English show. And that will eventually spell trouble for Key and the National government. Trouble with a capital T.
Read the full piece.