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Predictable collapse in TV3 numbers

Written By: - Date published: 4:47 pm, June 8th, 2015 - 73 comments
Categories: Media, tv - Tags: , ,

In entirely predicable: news today:

Prime News outrates TV3 as audience numbers halve

…Gillman says it’s possible some viewers have tuned out following MediaWorks’ decision to axe Campbell Live and the company’s perceived lack of commitment to current affairs.

“MediaWorks obviously feel comfortable experimenting but they’ve had too many failures lately. They’ll be thinking long and hard about what to do now.”

Hey Mediaworks bosses, here’s a little Joni Mitchell number to help you with your deliberations.

73 comments on “Predictable collapse in TV3 numbers ”

  1. philj 1

    Hey TV3 execs,
    Instead of Campbell Live I suggest you try broadcasting Goodnight Kiwi. Its a proven winner. And its even cheaper to produce than Roadcops. l won’t be watching though. Good luck selling TV3.

  2. Ennui 2

    How richly royally deserved. Lets be clear that the decision was clothed as a commercial decision based on dollars. Let’s be generous and say it was…our much lauded managers Weldon and Christie made it. Would a shareholder feel any comfort in having such bad decision makers caring for their investment. Serves the whole lot of them right for being commercial incompetents: the investors for allowing an idiot like Weldon a management role, the managers for being crap decision makers.

    • Anne 2.1

      Serves the whole lot of them right for being commercial incompetents: the investors for allowing an idiot like Weldon a management role, the managers for being crap decision makers.

      And don’t forget the fool-hardiness of appointing a well known corporate educated, politically motivated control freak like Julie Christie who held a grudge against John Campbell – and no doubt other journos – because they had the gall to hold John Key and other National luminaries to account for their impoverished decision-making and broken promises.

    • Rawsharkosaurus 2.2

      It’s absolutely a commercial decision based on dollars. Not advertising dollars, though – it’s based on the 43,000,000 taxpayer dollars that the National Government handed out to Mediaworks. That sort of money buys a lot of silencing of inconvenient viewpoints…

  3. Gangnam Style 3

    Totally predictable, its such a media/tv/radio no no, don;t let your watchers/subscribers/audience/customers even realise there is an alternative, a lot of ppl (like myself) have switched to the other news channels & realised the other news shows are just as good, just as watchable, so why would I need to switch back?

    I was going to write Campbell is probably laughing his arse off, but he is much too nice for that. I am not, & I am laughing my arse off at yet more rightwing blunders.

  4. Clean_power 4

    TV3 and TVNZ should both be sold. Viewers will be the arbiters of what to watch.

    • tc 4.1

      TVNZ needs to be split into a commercial entity (TV2) and public broadcaster (TV1) with all that free content (heartland) called back onto a free to air service.

      TV3 could disappear tomorrow along with Garner, Gower, Henry, Farrier etc and it wouldn’t be missed as it’s not adding anything of merit just celebrity schlock.

      Public broadcasting is a much needed long overdue public service in NZ, imagine the likes of JC being cut loose on Dirty Politics, State housing sell off, milkgate etc and you can see why NACT don’t want public broadcasting.

      • dukeofurl 4.1.1

        You’re a bigger dreamer than the execs at TV3.

        Its a public asset , we want to keep it thanks very much

        • Colonial Rawshark 4.1.1.1

          Dude, TVNZ is a “public asset” but that doesn’t mean it is a “public broadcaster.” You’ll note that there was no suggestion to sell TV2 off. Just to recognise what it has been for years – a commercial broadcaster designed to make money for the government.

      • tc – precisely.

        Let’s imagine a dream scenario – TV1 becoming a non-commercial public broadcaster; John Campbell head of News & Current Affairs; Mihingarangi Forbes fronting a new hard-hitting current affairs programme with a budget of millions of dollars and the top investigative journos from print, radio, and TV media…

        *sighs*

        Then I woke up.

        And found myself living in New Zealand, 2015AD, where the height of print media “news” is a bare-chested John Key, and television’s main news stories are two screwy judges on X Factor with potty mouths…

        • Chooky 4.1.2.1

          keep dreaming!…and it will become a reality (maybe)

          …change of government looming ( another dream)

      • Clemgeopin 4.1.3

        What an excellent idea!

        TV1 a 24 hour public broad caster, preferably with John Campbell as the CEO (along with presenting his own 30 minutes to one hour of Campbell Live to investigate in depth current affairs and also holding the government and the other crooks to account).

        A station with the BEST people and the BEST talent, with both young and old journalists on its staff. A model of quality for the country and the rest of the world.

        Bugger the crooked corporates and the money changers.

        Personally I do not mind not more than 10 minutes of commercials every hour to offset some costs, but the commercials should be few and HIGHLY sought after at very HIGH prices.

    • dukeofurl 4.2

      TV 3 viewers for Campbell live were the highest for all its shows outside news , and then sometimes more than that.

      The viewers showed they wanted to keep the show.

      TVNZ cant believe their luck ( and that TV3 could be that stupid)

      • Dukeofurl – if TVNZ really wanted a coup, they’d snap up Campbell (and his team) and give him his own show, at 7. (Mike Hosking can be reassigned to tea-making duties. Or washing cars. Somewhere useful for his mediocre talents.)

        Campbell… TV1… Primetime viewing… That combo would send ratings of the scale.

    • Draco T Bastard 4.3

      I’m pretty sure that the receivers are working diligently to sell TV3 – or, at least, were working diligently until they fucked up spectacularly.

      TVNZ, on the other hand, should be (as tc says) split into a commercial and public service arm. The public service arm to be fully government funded with no commercial activity at all with a focus upon, but not limited to, news, documentaries and current affairs.

  5. Maz 5

    Well I for one don’t watch TV 3 anymore since Campbell Live’s axing, and neither do any of my friends. Hence, no surprise in the ratings slump. They underestimated Campbell’s viewership and thought they had a proposed audience for their replacement programme/s. What a shame! What next for TV3? A possible bailout maybe?

  6. Dan1 6

    I am cheered that the pollsters have picked up my vibes. I thought my view of the world had been ignored. TV3 deserves its slide, and it won’t improve into the positives until they get rid of the right wing trolls in charge.

  7. Colonial Rawshark 7

    WHere are all those dickhead right wingers who were insisting that TV3 bosses were correct in making a commercial decision to safeguard the interests of their shareholders by axing Campbell Live. Fucking Morans.

    • adam 7.1

      Language Colonial Rawshark, language.

      No point calling the Tory scum F*&ing morans , especially when we’re not in mississippi. No wait, yes, when it comes to economics, they are all morans.

    • Matthew Hooton 7.2

      It wasn’t a commercial decision. It was a political one.

      • Colonial Rawshark 7.2.1

        Indeed, that’s the way it looked. And now we have confirmation that the numbers are horrific for the channel. Bad politics and bad business rolled into one.

      • Skinny 7.2.2

        While I’d like to think it was a political decision they are restructuring so programing is all part of it. The opportunity to buy in low when it floats must be tempting. The blind trust player will be in, especially since he has insider information from his mate.

        • Matthew Hooton 7.2.2.1

          When you restructure, you normally get rid of your underperforming people and assets and keep your better performing one. If I was working for one of the shareholding funds in New York i would want to know what the fuck Weldon thinks he is doing with my investors’ money.

          • Skinny 7.2.2.1.1

            Holmes and Campbell were the peak times, once Paul was gone Campbell had a fairly free run. The show declined in viewership. TV stations need to keep refreshing, who is to say Campbell slotting in with say Sam Hayes and another front person wasn’t going to be a winner. The programmers are going on stats in front of them from a while back and plan ahead accordingly. For me the show was a 2-3 day out of the week watch at best. I’d rather tune in to checkpoint on RNZ, then network news +1 hour at 7pm.

            Each to their own I guess.

            • Colonial Rawshark 7.2.2.1.1.1

              Yep Samantha Hayes deserved an extended run with Campbell to see how that would turn out – bloody marvellous, I suspect.

            • Matthew Hooton 7.2.2.1.1.2

              Perhaps, but that hasn’t happened has it. Management gets judged by what happens not what might have happened.

              • Skinny

                Nonsense this outfit is run by hedge fund traders they operate on speculative moves. He who is ahead of the Wall Street pack gain a bigger slice of the money go round. They take advice from the forward thinking AD men.

          • G-Rex 7.2.2.1.2

            Nailed it Hooton. Weldon has sabotaged TV3’s ratings and gifted TVNZ more advertisers. Because as ratings fall, advertisers will migrate to where the audience is.

            Weldon has to go.

          • Tracey 7.2.2.1.3

            “you normally get rid of your underperforming people and assets and keep your better performing one.”

            Not always, politics exists in organisations as well. Also the way much restructuring is done you lose a number you didn’t want to lose cos they don’t want to work in the uncertainty and drop in moral.

            “If I was working for one of the shareholding funds in New York i would want to know what the fuck Weldon thinks he is doing with my investors’ money.”

            You could just ask your pal John Key, it would be quicker.

    • felix 7.3

      Indeed CV.

      And apparently John Key’s bestie is rating terribly in the mornings, so I expect he’ll be for the chop next. Seeing as it’s all about ratings and commercial decisions, like.

    • M Scott 7.4

      “Fucking Morans.” Please do not impugn morans, RC. Morans are Maasai warriors, all of the same age group, given freedom to live the life of Reilly before getting curcumsised, having their lovely plaits shaved off and having to assume personal responsibility and facing the realities of life; getting married and becoming an elder etc. Actually, maybe their are a few similarities. I think the word you want is ‘morons’.

      [lprent: No they are referring to the moran in this photo and others like him.

      You can read more about this blowhard dimwit here. ]

    • SHG 7.5

      Right, wrong, what? It’s a private company owned by American venture capitalists, they can do what they want. Just because you don’t like what they do with their toys that doesn’t mean it’s wrong.

  8. Paul 8

    I will not watch TV3 after the political hatchet job on John Campbell.

  9. Red Blooded 9

    You got what you deserve TV3. No tears for you in this household. Bloody marvelous.

  10. Kiwiri 10

    I am so enjoying the boycott against TV3.

  11. linda 11

    terrestrial broadcasting is a sunset industry,i think Campbell live had value but broadcasting infrastructure and 90 percent of the programing has no value what so ever the value is distribution and control of content and that monopoly has been smashed so sell them while you still can, in this age we don’t need keytv or keynewspapes iam boycotting the lot

    • Colonial Rawshark 11.1

      And will end up smarter and calmer for having turned the MSM off

  12. The Other Mike 12

    “MediaWorks obviously feel comfortable experimenting but they’ve had too many failures lately. They’ll be thinking long and hard about what to do now.”

    Ummmmm…. bring back John Campbell?

    He’d probably tell them to go an f*** themselves. I would.

    • Colonial Rawshark 12.1

      For twice the money, twice the staff and full editorial control, why wouldn’t he go back?

  13. Matthew Hooton 13

    The shareholders in New York and elsewhere will not be happy. Weldon is toast.

    • Matthew – please don’t hold back.

      You’re obviously “in the know” – share with us, please.

      • Sacha 13.1.1

        Weldon would have a certain amount of time to get results – but it will be more like one year than one week. They need to put their dumbed-down 7pm show in place and test its impact on follow-on audience numbers for a few different ‘reality’ shows to dis/prove their awesome theory.

        • Matthew Hooton 13.1.1.1

          You have greater confidence in the patience of Wall Street fund managers than I do.

    • Weepus beard 13.2

      I thought Weldon was under instruction from Wayne Eagleson.

    • Chooky 13.3

      Now for the good News Story ….(drum roll )….”Weldon is toast”.

      Loud cheers from throughout New Zealand! ( and may his master go the same way)

    • b waghorn 13.4

      How many of these shareholders would be nat party donaters.??

      • Matthew Hooton 13.4.1

        The shareholders are New York based vulture funds so probably none. And vulture funds aren’t interested in pleasing governments.

    • Richard Christie 13.5

      Weldon is toast.

      I suspect he will be, but only if the upcoming replacement show tanks too. Road cops is a temporary filler.

      At least, this is what Weldon is hoping.

      • Colonial Rawshark 13.5.1

        The NATs will provide a proven quantity like Weldon with a suitable follow up career

      • Wensleydale 13.5.2

        I doubt Weldon really cares. His type just shuffles from one cushy gig to another. You need a fucking exorcism to get rid of people like Weldon.

  14. Rodel 14

    Donchalove the way the clean-powers of this world aren’t embarrassed to state their cliched solutions.I think they really believe what they say. Now that’s a worry.. they actually do have a vote in a democracy, do they?–oh well, so be it.

    Road Cops is better than the supercilious one and his fawners on TV1’s seven dumbed. ,but RT gives a different perspective on world news. Biased yeah but incisive. So does CNN and Al Jazeera has depth. Fox news is OK when the comedy channel has nothing on. ( 3 minutes maximum) or the brain starts to rot.BBC is a bit aristocracy biased. There’s a lot to watch- Forget Stephen Joyce’s mediaworks

    • Colonial Rawshark 14.1

      Yep RT is quite biased on some issues but kudos to them as they are never afraid to interview pro-US and pro-EU officials (and ex-officials) either. There’s something quite nice about watching a non-imperial channel which isn’t always advocating for regime change or sanctions or drone strikes somewhere. Also Max Keiser and Stacey Herbert rule OK.

    • Colonial Rawshark 14.2

      I hear UNOTELLY does a good hide your country of origin IP service for just a few bucks a month.

  15. TV3 has not been on in this household since the last Campbell show. It won’t ever be turned on again.

  16. Kevin 16

    My Freeview box died just minutes from the start of the final Campbell Live which pissed me off at the time. I haven’t replaced it as I don’t miss it. Anything interesting I download for my media player.

  17. OMBE 17

    One nights numbers dont tell the story. The connection to Campbell’s demise is a really long bow to draw, and maybe a triumph of hope over reality.

  18. Sable 18

    I personally think this is poetic justice. Lets hope John Campbell comes back in an on line format. That would really throw a spanner in the MSM’s works….

    • Clean_power 18.1

      There is always hope, but who is going to fund JC?

      • Clemgeopin 18.1.1

        “who is going to fund JC?”

        The crucifiers?

        (…after soul searching like Saul after their Damascus moment?)

  19. shorts 19

    I wonder if TV3 will now scarp all news and current affairs (unless NZOA funded) citing no one wants it (ratings) and screen more reality bullshit thats cheaper to buy/produce… further reducing their overheads as they position themselves for sale – christie and weldon at front of queue for big fat bonuses too

  20. Clemgeopin 20

    TV RATINGS

    From Ratings website, Throng, from the last day of Campbell Live, Fri 29 May up to date.
    ————————————————————————————————————

    (6:00pm – 7:00pm)

    Fri 29 May 2015 One News : 685,730
    Mon 1June 2015 One News : 793,870
    Tue, 2 June 2015 One News : 781,950
    Wed,3 June 2015 One News : 747,100
    Thu, 4 June 2015 One News : 747,210
    Fri, 5 June 2015 One News : 803,690
    Mon,8 June 2015,one News : 789,740

    Fri 29 May 2015 3 News : 271,780
    Mon1 June 2015 3 News : 304,160
    Tue 2 June 2015 3 News : 205,010
    Wed,3 June 2015 3 News : 244,650
    Thu, 4 June 2015 3 News : 222,440
    Fri, 5 June 2015 3 News : 220,480
    Mon,8 June 2015,3 News : 269,790
    ——————————————————————————–

    (7:00 pm to 7:30 pm)

    Fri 29, May 2015 TV1 Seven Sharp : 411,580
    Mon 1 June 2015 TV1, Seven Sharp : 600,040
    Tue, 2 June 2015 TV1, Seven Sharp : 533,630
    Wed,3 June 2015 TV1, Seven Sharp : 517,000
    Thu, 4 June 2015 TV1, Seven Sharp : 536,610
    Fri, 5 June 2015 TV1, Seven Sharp : 520,720
    Mon,8 June 2015,TV1, Seven Sharp : 594,030

    Fri, 29 May 2015 TV3 Campbell Live : 484,850
    Mon, 1 June 2015 TV3, Road Cops : 212,010
    Tue, 2 June 2015 TV3, Road Cops : 211,400
    Wed, 3 June 2015 TV3, Road Cops : 142,400
    Thu, 4 June 2015 TV3, Road Cops : 135,350
    Fri, 5 June 2015 TV3, Road Cops : 163,730
    Mon,8 June 2015,TV3, Road Cops : 162,930
    ——————————————————————————–

    TV3 Management are a gang of highly paid, idiotic, prejudiced, clueless, corporate RW Nut jobs with lots of dough (including 43 Million dollar tax payer bail outs from this National Government!), but not much of brains, fairness or guts! A disgrace of a fourth estate, a supposed fourth pillar of democracy!

    ***********************
    BBC : Bring Back Campbell!
    ***********************

    Read two interesting articles and a picture on this matter : [The first one is brilliant]

    [1] http://thedailyblog.co.nz/2015/05/23/why-should-we-boycott-tv3-after-campbell-live-and-why-martin-van-beynen-is-so-wrong/

    [2] http://snoopman.net.nz/2015/05/28/the-4-million-newsroom-putting-your-money-where-your-eyes-gaze-crowdfunding-a-new-newsroom-model-that-has-the-shit/

    [3] A pictures tells a thousand words here:

    http://snoopman.net.nz/wp-content/uploads/2015/05/PooTube01.jpg

  21. Tracey 21

    Will Come Dine with Me (NZ) have a list, written by Julie Christie of topics that CANNOT be discussed during dinner and the show?

    She could publish the guidelines to contestants for us, or do a reality show (uneditted) on the making of it sow e can see if they are allowed to mention

    poverty
    christchurch rebuild

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