What does Steinlager and the Pacific anti nuclear movement have in common?

25 comments on “What does Steinlager and the Pacific anti nuclear movement have in common? ”

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1. Anne 1

   16 December 2020 at 10:49 am

   In the 1970s and early 1980s I took part in a few anti-nuclear events – a march or two and a meeting. My contribution was small and benign but I did steal a placard after one march – it was a spectacular photo of a nuclear bomb in full flower so to speak. It resided in a cupboard for years and eventually was tossed.

   In 1987 I transferred to an RNZAF base and soon afterwards was visited by two members of the "top brass" on the pretext of a weather update. The friendly enough conversation soon turned to the nuclear issue (not initiated by me) and I made a mild remark amounting to… having some concerns about nuclear testing.

   After a number of perplexing incidents it dawned on me that my reputation as an unwashed hippie professional protestor (none of which was true) had preceded my arrival or came to their attention soon afterwards.

   I tell the story as another example of the misrepresentation and distortion that was rife at the time and continues in some quarters to this day.

   That was the paranoia of the day and none more so than in military circles.
2. tc 2

   16 December 2020 at 11:32 am

   Steinlager is owned by Kirin. It's just another brand to them in a market where craft beer is eating into the major mass produced beers like steinlager.

   All extra publicity will be welcomed, hell people may even try it which is all part of the game.

   IIRC DB bent history with their Coutts campaign a few years ago about govt taxes or similar.
3. bwaghorn 3

   16 December 2020 at 12:06 pm

   Fuck some of you lefties need to lighten up .

   It's a big turn off this moaning about every little thing

   Worry about the shit that matters.
   • Roy Cartland 3.1

     16 December 2020 at 12:33 pm

     Why, you're right.

     Did anyone see that great, relevant show the other day when all these men ran around throwing a ball? It was so great and relevant, how they threw that ball. Then one man ran and fell over with the ball in the grass! Then another man kicked the ball over a pole, and that was just so great and relevant. I cheered when the man on my side kicked the ball, but it wasn't as great and relevant as when he fell over in the grass.

     But then I saw… a number! …which was just the most relevant thing of the day. So great. And relevant.
     • left_forward 3.1.1

       16 December 2020 at 2:30 pm

       Indeed this is the shit that really matters!
     • bwaghorn 3.1.2

       16 December 2020 at 4:21 pm

       Full marks for proving my point!!

       How got to rant about rugby is beyond me .

       The things that matter is kids not getting a fair go , housing beyond fucked, oh and that little thing called climate change. But get all precious about a light take on history in a soon to be forgotten ad by all means .
       • left_forward 3.1.2.1

         17 December 2020 at 9:40 am

         It matters bighorn because, if we are to successfully address today's issues that you are understandably concerned about, then recalling with some modicum of accuracy the successful people campaigns of the past in Aotearoa serves to inform us of how to work together for success in the future.

         If this memory is corrupted by those who don't give a shit, we risk losing our collective knowledge in this social media age of how to do anything that matters again.
   • left_forward 3.2

     16 December 2020 at 2:30 pm

     I appreciate Mickey's well articulated points, but you have offered nothing to help me comprehend your disconnection.

     Tell us why this doesn't matter to you and how being upset about the commercial appropriation of a significant part of our Aotearoa history for the sake of an insipid beer is moaning about every little thing?
     • Phil 3.2.1

       16 December 2020 at 4:06 pm

       being upset about the commercial appropriation of a significant part of our Aotearoa history

       Oh boy, wait until you discover what airs on the telly between the ad breaks.
     • The March Hare 3.2.2

       16 December 2020 at 8:09 pm

       OK I'll try. Today the Government predicts that our house prices will keep soaring for the next five years. We have rampant inequality, homelessness, and soaring child poverty. We also have a 'do nothing' government that seems unable or unwilling to do anything substantive to change the status quo, out of fear of offending the 'soft' National voters that they have now captured.

       The Standard has run only one article on this sort of really important stuff in the past two weeks. Instead they are getting all worked up about a fairly mediocre advertisement for beer. So, yes, I would rather the Standard would focus on hammering about the really big issues that cause massive suffering in this country and that the labour movement is supposed to be standing up for, rather than just 'moaning about every little thing'.
       • left_forward 3.2.2.1

         17 December 2020 at 9:22 am

         Everything is connected March Hare, take a step back before the next cuppa tea.
         But I’m on your side – its a mad world indeed.
   • In Vino 3.3

     16 December 2020 at 2:31 pm

     I disagree, bwaghorn. I say that capitalist profit-gouging is a cancer eating away the very soul of our society, and that the corrupt marketing industry is in the process right up to its poxy neck.

     Marketers will innocently plead: "Advertising is only there to inform."

     A dirty lie: advertisers put most of their efforts into persuasion by appealing to emotions, and normal consumers are supposed to swallow it all without even noticing.

     Anybody who points out their falsehoods and mendacity is doing our society a huge favour, and we should all be paying attention.

     Roy Cartland is right: chasing balls around on some grass is truly insignificant by way of comparison.
   • mickysavage 3.4

     16 December 2020 at 8:22 pm

     Dunno bwaghorn. Over the years I have vested a lot of time and effort into the movement.

     Steinlager's owner mangling the history and misrepresenting it so they can sell more crap beer is not something I think we should approve of.
4. red pebble 4

   16 December 2020 at 12:58 pm

   hard to see how this is cultural appropriation. Maybe it will spur some questions amongst the youth to question what happened and why we need to remember it.

   Amazing that with a left wing education minister, that this isn't part of the curriculum and needs to be taught by big liqour.
   • Incognito 4.1

     16 December 2020 at 1:23 pm

     Amazing that with a left wing education minister, that this isn’t part of the curriculum and needs to be taught by big liqour.

     Incorrect.
   • left_forward 4.2

     16 December 2020 at 2:33 pm

     … and this is how it should be remembered?!
     • red pebble 4.2.1

       18 December 2020 at 8:09 am

       Not at all. that's my point.
5. McFlock 5

   16 December 2020 at 1:18 pm

   Beer shills love to rewrite history.
   • In Vino 5.1

     16 December 2020 at 2:37 pm

     Marketers will always be quick to skew and pervert any form of truth.
   • tc 5.2

     16 December 2020 at 3:01 pm

     Cheers McFlock that's the bending of history I was referring to.

     I was told years ago by a senior marketer for a major brewer that the packaging and what went into deciding it was worth more than the actual contents inside the can/bottle.

     It's a high volume low margin game that lion used to dominate in NZ, took their eye off the ball and in swooped DB.
6. Tiger Mountain 6

   16 December 2020 at 4:04 pm

   It pays to investigate the ownership trail with corporates–Mitsubishi is parent company of Kirin–and Mitsubishi is involved in Uranium Mining and the nuclear industry, including Mongolia and Canada.

   https://www.mhi.com/products/energy/nuclear_fuel_cycle.html

   Not a great association given the Steinlager add.

   Yes, NZ yachties played a role at certain points, but Pacific peoples on various Islands and atolls had all sorts of local anti Nuclear weapons testing groups and actions. Opposition to French testing was a genuine bottom up movement which substantially relied on indigenous Pasifika participation, not waiting for a white rescue squad as portrayed by the Steinlager ad.
7. Stuart Munro 7

   16 December 2020 at 6:24 pm

   Steinlager is a yobbo beer anyway – of course they appropriate the protest fleet. You should have seen the ad campaign that bombed in China – Steinlager was an expensive imported beer there, going up against some well-made and popular local brews. Tsingtao, for example is only about number 7 or 8 in China. Anyways, the ad, from Lion in those days, was like a how-to lager lout pitch. Not how you get the conspicuous consumers and rising young businessfolk who are the market for imported beers there. So the brand bombed, and was sold off to Kirin. The marketing folk however, claimed their campaign was brilliant.
8. felix 8

   16 December 2020 at 7:40 pm

   quite a rare thing nowadays in Aotearoa, a bad beer

   Plenty of bad beer around, everything produced in Wellington is undrinkable for a start.

   Steinlager's awful but Steiny pure isn't too bad.
   • mickysavage 8.1

     16 December 2020 at 8:32 pm

     I guess I might be showing my middle classness …

     BTW good to see you Felix. Been a while.
9. george.com 9

   16 December 2020 at 10:23 pm

   A fairly weak ad about a mediocre beer

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