After I was part of the ‘Great NZ Sell-off’ skit protest outside the National Party conference at the start of the month, I did a wee interview with a journo from NewstalkZB and he, knowing I’ve got something to do with this interweb thing, asked ‘what do you think of the fact that John Key’s Facebook page has twice as many supporters as Helen Clark’s?’ I responded that, apart from the fact the Key’s page is official and Clark’s isn’t, it seemed to indicate to me that most people had better things to do.
But I’ve had a slight change of heart after talking to the guy behind two new Facebook groups: I bet I can find 500 people who don’t trust John Key and I bet I can find 1000 people who don’t trust the National Party. It only took a few days to reach that 500 mark for the first group (now, they’re aiming for 2000 members) and the second group is approaching its target too. All organic growth, starting with a guy messaging his friends. Compare that to just over 5000 members of Key’s Facebook group, which is used for official releases, communication with members, and is heavily advertised by National. It strikes me that by joining these groups, people are signalling that they could interested in doing something substantial, something more than just joining Facebook groups, to help defeat National. These groups are self-selected groups of activists or potential activists. The pace at which these groups have grown tells me there’s a lot of mistrust of Key and National out there waiting to be utilised (more on that later).
So, if you haven’t already, why not go sign up for those groups and register your mistrust of National too?
[Update: a reader just sent this in. Sage advice. Nice work!]