Posts Tagged ‘brand key’

Newshub Poll: Key Stuffed

Written By: - Date published: 6:50 pm, August 8th, 2016 - 113 comments

The latest Reid Research poll is grim reading for the Nats. Labour and the Greens are closing fast.

Coming Down To Beijing

Written By: - Date published: 7:03 pm, April 19th, 2016 - 85 comments

Our Glorious Leader John Key Il is considering a formal extradition treaty with China. No doubt some genuinely bad people will be sent back, but China’s definition of ‘criminal’ is very, very broad. Why are we sucking up to a country lacking both democracy and a legitimate judicial system? Could it be the money? Could it be the pandas?

We used to be better than this. And not so long ago. Where did we go wrong?

When was the last time Key mentioned the ‘underclass’?

Written By: - Date published: 10:00 am, February 8th, 2010 - 8 comments

I was thinking the other day about John Key’s underclass speech. It was always pure gimmickry, as was the whole exploitation of Aroha. But how long would he keep up the facade once the PR value had worn off?

Failure to front up

Written By: - Date published: 6:43 am, July 12th, 2008 - 68 comments

When was the last time John Key did an in-depth interview? Why would a potential Prime Minister be afraid to be exposed through a long interview? What does he have to gain by keeping his public appearances brief and tightly controlled? How can New Zealanders get past the mask and have a chance to properly […]

Blueprint for a Crosby/Textor campaign

Written By: - Date published: 6:13 am, July 8th, 2008 - 41 comments

While trying desperately to paint Crosby/Textor as ‘just ordinary consultants’ and argue that C/T does nothing that polling and research companies do, National allies like the Herald have also puzzled over why National won’t just admit to being C/T clients. The answer is simple: C/T are not ordinary consultants giving media training or policy advise […]

Real John vs Brand Key

Written By: - Date published: 5:41 am, July 3rd, 2008 - 30 comments

Let’s go back to the heart of this story: it is not about push-polling or whatever, this is about how Brand Key has been purpose-built by a company world-renowned for its secretive, anti-democratic practices. Crosby/Textor are not just some consultants like parties might use to assist policy development. They have built our image of Key […]

What’s the future for Brand Key?

Written By: - Date published: 9:21 am, July 2nd, 2008 - 62 comments

Crosby/Textor, an outfit renowned for its anti-democratic, secretive practices, has built the public image of John Key (Brand Key) from the ground up. That’s why Key is seen as ‘nice’ but people, including National supporters, say they don’t know what he stands for and can’t say why he would a good PM. That’s why he […]

Brand Key shows a contempt for ordinary Kiwis

Written By: - Date published: 6:30 am, July 1st, 2008 - 39 comments

It comes as no surprise that Brand Key has been a Crosby/Textor project from Day 1. The hit and run, the bait and switch, the cake and eat it, the shoot the messenger, the misdirection, the dog-whistle, wedge politics, the outright lie – these are all elements of the classic Crosby Textor strategy that have […]

Nat response to C/T scandal right from C/T playbook

Written By: - Date published: 11:49 am, June 30th, 2008 - 33 comments

There’s a standard formula that Crosby/Textor has its clients use when damaging information comes out. a) refuse to engage. The most senior public response to the revelation that Brand Key has been created by exactly the same people who ran Brash’s divisive, racist campaign in 2005 has come from Key’s chief of staff. No politician […]

The cost of Crosby/Textor

Written By: - Date published: 10:06 am, June 30th, 2008 - 57 comments

So Crosby/Textor has been designing Brand Key from Day 1, isn’t this just what every party does? No, it isn’t – Crosby/Textor uses a particularly undemocratic, nasty form of political marketing (more on that in later posts) and the extent to which National uses Crosby/Textor is simply beyond the financial means of any other party. […]

Protecting ‘brand Key’

Written By: - Date published: 6:54 pm, June 26th, 2008 - 46 comments

For the first second third time, National is trying to shut down the reporting of things they feel don’t cast them in the glowing light they’d prefer. TV3 indicates that National is to make a formal complaint over the reporting of John Key’s ignorant and insulting comments in relation to the ‘peaceful’ settlement of New […]

Treating the voters like children

Written By: - Date published: 9:45 am, June 13th, 2008 - 30 comments

Keith Holyoake used to say “tell the people, trust the people”; be honest about the benefits, trade-offs, and costs of policies and trust the people to judge you in an adult manner. Central to Brand Key, however, is playing to voters’ baser desires, especially greed, and fomenting juvenile beliefs, including that it is possible to have ones cake and eat it. For […]

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