web analytics
The Standard

Nats’ election strategy – all about Key

Written By: - Date published: 11:21 am, June 16th, 2011 - 28 comments
Categories: election 2011, national - Tags:

National’s election strategy is pretty much fully-laid out. It shows that National is very much dependent on Brand Key. The Budget is their economic vision, or rather lack of vision. The rapid-fire release of major policies following the Budget laid out the rest of the platform, and show National doesn’t believe its policies are vote-winners.

If they thought that their policies were vote winners they would have given them some decent airtime. Instead, they slammed them all out in a couple of days right in the shadow of the Budget – benefit cuts, attacks on workers’ rights, asset sales, Kiwisaver cuts, service cuts. They are already largely forgotten. And that’s the objective.

The platform out, National is now trying to tell us what a great guy John Key is. He has had puff pieces in the North and South and the Dom this week, not to mention the excruciating Plunket hearts Key interview on The Nation.

Expect much more of these media appearances and for Key to take little ownership of National’s policies.

National will try as hard as possible not to talk about substance this election. None of its big policies are vote winners. Instead, it will try to convince us that a few policies we don’t like are worth it to keep “the Nice Man Mr Key” on as our smiling and waving leader.

It’s up to the Left to keep the focus on the stuff that matters.

28 comments on “Nats’ election strategy – all about Key”

  1. Peter 1

    I bit like Muldoon, trust me Kiwis I’ll do the thinking for you!

  2. freedom 2

    They want to pin their campaign on a guy who has already said he is going to quit if they lose?  Why would a reasonable person vote for someone with that sort of blatant disinterest in the future of New Zealand.

    • Colonial Viper 2.1

      Well this is a nice meme to repeat.

      “Key already has his CV up to date and ready to post. And he’s not interested in working in NZ” :)

    • Robb 2.2

      What did Helen do when labour lost the election last time round, dropped the seat she won plus the leadership of the party and headed off to the UN quick smart causing a bi-election. But let me guess that was different!

      • The Voice of Reason 2.2.1

        It’s not a guess, Robb, it actually is different. Most defeated PM’s usually shuffle off pretty quickly, Muldoon excepted. What they don’t usually do is announce before the election that if we ungrateful sods don’t vote for them they’ll scarper to Hawaii. It takes a fair bit of arrogance to do that.

        • queenstfarmer 2.2.1.1

          It takes a fair bit of arrogance to do that.

          Or honesty. Everyone knew that Helen was off to the UN, which of course was true. Some might advocate playing charades, but I prefer the honest approach. It might cost some votes if mishandled, but you can’t say it’s hurt Key’s popularity.

          • The Voice of Reason 2.2.1.1.1

            “Everyone knew that Helen was off to the UN …”
             
            So why was it such a surprise when the announcement was made? And why weren’t the righty blogs trumpeting the ‘fact’ before the election?
             
            Key is occasionally honest, but usually only by mistake. ‘I’d love to see wages drop’ springs to mind. The rest of his pronouncements are bullshit, mumbo jumbo or meaningless stats. But, by all means keep hoping that Key remains as popular as ever. When National lose in November us lefties can enjoy a good laugh at how Key snatched defeat from the jaws of victory because the right’s only strategy was to hope his personal standing would triumph over the growing dislike of the Government he leads.
             
            There are nine marginal seats that Labour can and likely will win back this November. Key is not the candidate in any of them, but nine lacklustre National MP’s are standing and the voters in those seats aren’t going to re-elect them just because Smiling John would like them to. I fully expect National to get a solid party vote, of course, but its the electorates that will see them off to the opposition benches. And Key off to Waikiki.
             
             

  3. tc 3

    More like trust me, I’ve had the hollow men do the thinking for everyone.

    Focus by the opposition on the likes of Crusher/Basher/Aya-Tolley/Browncoal/Wilko etc is one way (using the shadow portfolio MP’s not Goff) …..all incompetant with a wrecking ball approach to highlight the smiley wavey clown is an appropriate image as he’s fronting a circus.

    ChCh is tragic but yet again it’s highlighted how f’n useless gerrymander is as one example.

  4. randal 4

    looks very much like the C.R.E.E.P. has scuppered any chance of Shakey John Key returning tot he treasury benches.
    When they are made to answer for their crimes then he isnt going to look so good.

  5. Afewknowthetruth 5

    Spin doctors know that neuro-linguistic programming works extremely well on proles.

    Proles would vote for an inflatable doll if it was surrounded by slogans saying: Achieve. Together. A better, brighter future. Free beer ….

    ‘It’s up to the Left to keep the focus on the stuff that matters.’ Nice joke!!!

    The Left will do what they always do -run and hide at the mention of peak oil, population overshoot, acidification of the oceans, collapse of industrial society, abrupt climate change, the Sixth Great Extintion Event etc.

    Nowadays politics is all about who can keep the general populace deluded the longest.

  6. queenstfarmer 6

    Well why wouldn’t you focus on a guy who, according to polls, even Labour voters rate as preferred PM?

    • Draco T Bastard 6.1

      Well, the reason why they focus on Smile & Wave is because they don’t want people to think about and discuss their policies which seem to be pretty much designed to make NZ worse off.

  7. JS 7

    Been a few disasters under his reign. Voters could think he is jinxed.

  8. ianupnorth 8

    Watched an episode of ‘The Simpsons’ at the weekend, the one where Marge takes on Mayor Quimby – she is seen fronting a meeting and in order to get the crowd on her side she just keeps saying 9-11 – and they all behave like slaves to the message.
     
    Anyway, what are Key’s ‘messages’

    No nanny state
    Trust me, I came from a poor back ground
    I got rich, so can you!

    Problem is the lemmings believe him!!

    • DavidC 8.1

      or you could trust the other guy who says…
      Nanny state and we will tax you to death..
      Trust me ..I have never had a real job..
      The poor vote for me and I want you to be poor too!

      • ianupnorth 8.1.1

        Depends what you call Nanny State? Whilst we have a sizable portion of the population who endanger themselves with all manner of unhealthy activities you could say it is needed more than ever.
         
        Define – real job? Does being a currency trader for an international bank prepare an individual for a leadership role like PM? Or does having academic credibility and in depth knowledge prepare someone better?
         
        The poorer have got considerably poorer under key’s watch, oh, and the rich have got considerably richer!

    • Jewish Kiwi 8.2

      Are you sure that it wasn’t Family Guy?

  9. Peter Bains 9

    Imagine if the election was about Goff, Labour would poll 25%. The left are scared it will become a personality battle, if it does Goof is stuffed completely.
    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board, Tui Billboard anyone. At least my truffles should be cheaper!

    • McFlock 9.1

      god forbid it becomes about policies. Or the economy. Have fun with smile and wave, troll.

    • Draco T Bastard 9.2

      When you choose your vote on Smile & Wave all you get is shafted as the people of NZ have been finding out over the last couple of years. BTW, it’s not a two horse race – we got rid of that undemocratic system nearly 20 years ago.

    • ianupnorth 9.3

      Look another lemming! (Peter Bains)

  10. Gazza 10

    KJT you should have included probably in your comment so you don’t get g_man on your case for not having proof of fact.
    Also Key may be the pollsters preferred Leader but you are always going to get that result with a loaded question.

  11. Gazza 11

    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board,

    So Peter Bains advocates allowing Asian fruit sellers to rob us blind and ignore any law that tells them to reduce their price, good one!! exactly like a leeming follow his leader to the poverty cliff.
    As it is most go to the supermarkets for cheap products then double the price then add GST.and that is one problem I will have to admit has been allowed by both Labour & National to curry the votes.

  12. randal 12

    Key is a lightweight with a client base of rich jews in Miamai. he be out of here soon.

  13. freedom 13

    As the comments from certain Politicians this week have pissed me off most royally
    I propose this slogan for the General Election 2011

    ” STAND UP OR BEND OVER
    IT’S YOUR VOTE ! “

Recent Comments

Recent Posts

  • Government has no credible climate change plan
    Today’s announced climate change target falls short of the ambition required to meet even our existing targets, says Labour’s Environment spokesperson Megan Woods. “The target announced today amounts to a decrease of only 11 per cent from 1990 levels. This… ...
    9 hours ago
  • Auckland house prices now 10 times incomes
    Auckland house prices have risen so steeply the typical house in our biggest city now costs 10 times the median Auckland household income, Labour’s Housing spokesperson Phil Twyford says. “Barfoot and Thompson reports the median house sale price in June… ...
    14 hours ago
  • Time for economic spin is over
     Business confidence in the latest NZIER Quarterly Survey of Business Opinion falling to its lowest level in three years is yet another warning of a staggering economy that cannot be ignored, says Labour's leader Andrew Little.   “This comes on the back of dairy prices falling… ...
    14 hours ago
  • Bullying contributes to Auckland being stripped of ICU training
    Complaints of bullying and harassment by supervisors which have contributed to Auckland’s critical care department losing its training accreditation are further evidence of the appalling culture at executive level, Labour’s Health spokesperson Annette King says. “The department had its accreditation… ...
    4 days ago
  • Broadband failure sucks up more cash
    The Commerce Committee has blocked an inquiry into the $300 million rural broadband initiative (RBI) despite mounting evidence it’s a massive policy failure and waste of money, says Labour’s ICT spokesperson Clare Curran. “The Government is about to spend an… ...
    4 days ago
  • TISA – Another secret trade deal you may never have heard of
      This post first appeared on The Daily Blog You’ve probably heard of the Trans-Pacific Partnership Agreement (TPPA) by now and the widespread concerns around it but what about the Trade in Services Agreement (TISA) also being currently negotiated by… ...
    GreensBy Gareth Hughes MP
    5 days ago
  • Health chickens coming home to roost as Dunedin loses right to train doctor...
    News today that Dunedin Hospital has lost orthopaedic training accreditation is a major blow and proves the Government’s prevarication is having devastating consequences, Labour’s Health spokesperson Annette King says. “Losing orthopaedic advanced training is serious. There is a knock on… ...
    5 days ago
  • $74,000 quarterly rise shows crisis out of control
    New figures out today showing Auckland house prices have spiked by a massive $74,000 in the past quarter is further evidence the city’s housing crisis has spiralled out of control, Labour’s “In spite of constant announcements and photo opportunities from… ...
    5 days ago
  • Democracy for Nauru now
    Murray McCully must send the strongest possible message to the Nauruan Government that New Zealand does not condone its actions given the disturbing developments there, Labour’s Foreign Affairs spokesperson David Shearer says. “Right now we are seeing Nauru stripped of… ...
    5 days ago
  • Recovery needs more than a rebrand
    Today’s announcement of new governance arrangements for Canterbury seems to be nothing more than a fresh coat of paint on the same old approach, says Labour’s Canterbury Earthquake Recovery spokesperson Ruth Dyson. “The Canterbury Recovery has been too slow, with… ...
    6 days ago
  • Copper decision a victory for status quo, not Kiwi households
    New Zealanders hoping for cheaper copper broadband will be disappointed by the Commerce Commission’s latest decision in the long running saga to determine the price of copper, Labour’s ICT spokesperson Clare Curran says. “In an apparent attempt to appease everyone,… ...
    6 days ago
  • It’s time for hard decisions in the Bay
     The Ruataniwha dam project is turning into a huge white elephant as the economics fail to stack up, says Labour’s Water spokesperson Meka Whaitiri.  “Ruataniwha simply doesn’t make economic sense when you look at other major irrigation schemes around the… ...
    6 days ago
  • More testing won’t lift student achievement
    Hekia Parata’s latest plan to subject school students to even more testing and assessment won’t do anything to lift the educational achievement of the kids who are struggling, Labour’s Education spokesperson Chris Hipkins says. “New Zealand school students are already… ...
    6 days ago
  • Bad week for NZ economy gets worse
    The bad news for the New Zealand economy got worse this morning with the 8th successive drop in dairy prices at this morning’s global dairy auction, again exposing the absence of any Plan B from the National Government, Labour’s Finance… ...
    6 days ago
  • System failing to protect women and children from family violence
    Last week we called for mandatory child safety investigations in domestic violence cases. This came after the coronial inquiry into the deaths of Bradley and Ellen Livingstone and the verdict in the trial of the west Auckland boys charged with… ...
    GreensBy Jan Logie MP
    6 days ago
  • Backers banking on social bonds cash?
    The Government is refusing to say what the $29 million it has set aside for its controversial social bonds programme is for, raising suspicions it is an upfront payment to the project backers, Labour’s Health spokesperson Annette King says. A… ...
    6 days ago
  • Plastic Free July
    Today is the start of Plastic Free July. Since its inception in Perth, Western Australia four years ago, more and more people and organisations from around the world have joined the call to refuse single use plastic products. Nearly all… ...
    GreensBy Denise Roche MP
    6 days ago
  • State house sell off Bill gives extraordinary powers
    The Government is about to give Ministers extraordinary powers to take direct personal control of selling state houses, exempting Ministers from normal legal requirements and leaving the sale process wide open for corruption, Labour's Housing spokesperson Phil Twyford says. The… ...
    6 days ago
  • Cash for charter schools, mould for state schools
    At a time when state schools are struggling in old, cold, mouldy buildings and can barely make ends meet, the National Government is shovelling cash at charter schools which aren’t even spending the funding on kids’ education, Labour’s Education spokesperson… ...
    6 days ago
  • New Zealand needs a wise response to climate change
    Today in Parliament I got to hear from a group of New Zealanders who are concerned for the future of our country. Called Wise Response, the group is a broad coalition of academics, engineers, lawyers, artists, sportspeople and others who… ...
    GreensBy Russel Norman MP
    6 days ago
  • No alternative as waste scheme trashed
    Nick Smith must explain how he is going to prevent contamination of New Zealand’s ground and water with liquid and hazardous waste after scrapping the only monitoring scheme and offering no replacement, says Labour’s Environment Spokesperson Megan Woods. “From today,… ...
    6 days ago
  • Flawed system rates death traps as safe
    ACC Minister Nikki Kaye needs to come clean about what really lies behind the reclassification of 18 vehicles in her new motor vehicle registration system introduced today, Labour’s ACC spokesperson Sue Moroney says. "New Zealanders deserve the truth about the… ...
    7 days ago
  • Tiwai Smelter and 800 workers left in limbo
     Workers at Tiwai smelter and the people of Southland have once again been left in limbo over their future in the ongoing debacle over whether the plant stays open, says Labour’s Leader Andrew Little.  “It’s not good enough that after two years of… ...
    7 days ago
  • New twist in state house sell-off saga
    The Government has opened the door to buyers of state houses simply being landlords and not required to provide social services, Labour’s Housing spokesperson Phil Twyford says. The Prime Minister said at his post-Cabinet press conference buyers would not “have… ...
    7 days ago
  • Government fees will hit charities hard
    National’s decision to ignore the concerns of charities will see the voluntary sector face hundreds of thousands of dollars in new costs if the Policing (Cost Recovery) Amendment Bill passes, says Labour's Community and Voluntary Sector spokesperson Poto Williams. “National’s… ...
    1 week ago
  • Four out of ten for Simon’s Bridges
    The Transport Authority’s decision to fund only four of the 10 bridges promised in National’s shameless Northland by-election bribe is a huge embarrassment for Transport Minister Simon Bridges, Labour’s Transport spokesperson Phil Twyford says. “After one by-election poll showed they… ...
    1 week ago
  • Falling consents adding to Auckland housing woes
    Falling numbers of building consents being issued in Auckland will add to the city’s housing shortfall and fuel skyrocketing house prices, Labour’s Housing spokesperson Phil Twyford “The Productivity Commission found there was a shortfall of around 32,000 houses by the… ...
    1 week ago
  • So Mr English, do you have a plan?
    DIpping confidence about jobs, wages and shrinking exports are highlighting the lack of a plan from the government to diversify the economy and build sustainable growth, Grant Robertson  Labour’s Finance Spokesperson said. " Data released over the last week… ...
    1 week ago
  • Serious risks to tenants and assets in sell-off
    Overseas evidence shows there are serious risks around the Government's plan to sell off state houses to social housing providers, Opposition Leader Andrew Little says. “In the Netherlands – where community housing providers supply the majority of social housing –… ...
    1 week ago
  • Land of milk and money
    Kiwi families are paying over the top prices for their milk and someone is creaming off big profits, says Labour’s Consumer Affairs spokesperson David Shearer. “In 2011 the Government told us high New Zealand milk prices were a natural result… ...
    1 week ago
  • MoBIE largesse doesn’t stop with TVs and hair-straighteners
    The number of MoBIE staff earning more than $150,000 has risen 23 per cent in just a year, Labour’s Economic Development Spokesperson David Clark says. Documents obtained from the Ministry of Business, Innovation and Employment show there are now nearly… ...
    1 week ago
  • English wants to flog state houses to Aussies
    Bill English’s admission that he would sell hundreds of New Zealand’s state houses to the Australians is the latest lurch in the Government’s stumbling, half-baked housing policy, Labour’s housing spokesperson Phil Twyford says. “Bill English should face reality and admit his… ...
    2 weeks ago
  • Exports continue to fall as Government fails to diversify
    The Government quickly needs a plan to diversify our economy after new figures show that exports are continuing to fall due to the collapse in dairy exports, Labour's Finance Spokesperson Grant Robertson says. “Dairy exports fell 28 per cent compared… ...
    2 weeks ago
  • Government inaction leads to blurring of roles
    The Treasury wouldn’t have had to warn the Reserve Bank to stick to its core functions if the Government had taken prompt and substantial measures to rein in skyrocketing Auckland house prices, Labour’s Finance spokesperson Grant Robertson says. “The problems… ...
    2 weeks ago
  • Courthouse closures hitting regions
    The Government’s decision to shut down up to eight regional courthouses, some supposedly only temporarily for seismic reasons, looks unlikely to be reversed, Labour’s Justice spokesperson Jacinda Ardern says.“The move has hit these regions hard, but appears to be a… ...
    2 weeks ago
  • A Victory for Te Tiriti o Waitangi
    This week my partner, who has a number of professions, was doing an archaeological assessment for a District Council. He showed me the new rules around archaeologists which require them to demonstrate “sufficient skill and competency in relation to Māori… ...
    GreensBy Catherine Delahunty MP
    2 weeks ago
  • Tough bar set for Ruataniwha dam
     Today’s final decision by the Tukituki Catchment Board of Inquiry is good news for the river and the environment, says Labour’s Water spokesperson Meka Whaitiri. “Setting a strict level of dissolved nitrogen in the catchment’s waters will ensure that the… ...
    2 weeks ago
  • Minister for Women and National missing the mark – part two
    The Minister for Women was in front of the select committee yesterday answering questions about her plans for women. Some useful context is that we used to have a Pay and Employment Equity Unit within the then Department of Labour… ...
    GreensBy Jan Logie MP
    2 weeks ago
  • Lavish penthouse spend confirms culture of extravagance
    At the same time thousands of New Zealanders are being locked out of the property market, the Government is spending up on a lavish New York penthouse for its diplomats, Labour’s Foreign Affairs spokesperson David Shearer says. News that taxpayers… ...
    2 weeks ago
  • Māori Television exodus cause for concern
    The shock departure of yet another leading journalist from the Native Affairs team raises further concern the Board and Chief Executive are dissatisfied with the team’s editorial content, says Labour’s Māori Development spokesperson Nanaia Mahuta. “Annabelle Lee is an experienced… ...
    2 weeks ago
  • Million-plus car owners to pay too much ACC
    More than a million car owners will pay higher ACC motor vehicle registration than necessary from July, Labour’s ACC spokesperson Sue Moroney says. “During a select committee hearing this morning it was revealed that car owners would have been charged… ...
    2 weeks ago
  • Bill will restore democracy to local councils
    A new Labour Member’s Bill will restore democracy to local authorities and stop amalgamations being forced on councils. Napier MP Stuart Nash’s Local Government Act 2002 (Greater Local Democracy) Bill will be debated by Parliament after being pulled from the… ...
    2 weeks ago
  • Minister for Women again misses the mark – part one
    Yesterday I asked the Minister for Women about the government’s poor performance on it’s own target of appointing women to 45% of state board positions. I challenged why she’d put out a media release celebrating progress this year when the… ...
    GreensBy Jan Logie MP
    2 weeks ago
  • Banks enter Dragon’s Den in pitch for Government’s mental health experi...
    Overseas banks and their preferred providers were asked to pitch their ideas for bankrolling the Government’s social bonds scheme to a Dragon’s Den-style panel, Labour’s Health spokesperson Annette King says. Dragon’s Den was a reality television series where prospective ‘entrepreneurs’… ...
    2 weeks ago
  • Global Mode bullying won’t stop people accessing content
    It’s disappointing that strong-arm tactics from powerful media companies have meant Global Mode will not get its day in court. Today a settlement was reached terminating the Global Mode service, developed in New Zealand by ByPass Network Services and used… ...
    GreensBy Gareth Hughes MP
    2 weeks ago
  • More questions – why was the Former National Party President involved wit...
    Today in Parliament Murray  McCully said the reason Michelle Boag was involved in 2011 in the Saudi farm scandal was in her capacity as a member of the New Zealand Middle East Business Council. The problem with that answer is… ...
    2 weeks ago
  • Minister must explain Maori TV interference
    Te Ururoa Flavell must explain why he told Maori TV staff all complaints about the CEO must come to him – months before he became the Minister responsible for the broadcaster, Labour’s Broadcasting Spokesperson Clare Curran says. “Sources have told… ...
    2 weeks ago
  • KiwiSaver takes a hammering after the end of kick-start
    National seems hell bent on destroying New Zealand’s saving culture given today’s news that there has been a drop in new enrolments for KiwiSaver, says Labour’s Finance spokesperson Grant Robertson.  “New enrolments for the ANZ Investments KiwiSaver scheme have plunged… ...
    2 weeks ago
  • Straight answers needed on CYF role
    The Government needs to explain the role that Child, Youth and Family plays in cases where there is evidence that family violence was flagged as a concern, Labour’s Children’s spokesperson Jacinda Arden says. “The fact that CYF is refusing to… ...
    2 weeks ago
  • Prime Minister confuses his political interests with NZ’s interest
    The Prime Minister’s statement in Parliament yesterday that a Minister who paid a facilitation payment to unlock a free trade agreement would retain his confidence is an abhorrent development in the Saudi sheep scandal, Opposition leader Andrew Little says.  ...
    2 weeks ago

Public service advertisements by The Standard

Current CO2 level in the atmosphere