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Nats’ election strategy – all about Key

Written By: - Date published: 11:21 am, June 16th, 2011 - 28 comments
Categories: election 2011, national - Tags:

National’s election strategy is pretty much fully-laid out. It shows that National is very much dependent on Brand Key. The Budget is their economic vision, or rather lack of vision. The rapid-fire release of major policies following the Budget laid out the rest of the platform, and show National doesn’t believe its policies are vote-winners.

If they thought that their policies were vote winners they would have given them some decent airtime. Instead, they slammed them all out in a couple of days right in the shadow of the Budget – benefit cuts, attacks on workers’ rights, asset sales, Kiwisaver cuts, service cuts. They are already largely forgotten. And that’s the objective.

The platform out, National is now trying to tell us what a great guy John Key is. He has had puff pieces in the North and South and the Dom this week, not to mention the excruciating Plunket hearts Key interview on The Nation.

Expect much more of these media appearances and for Key to take little ownership of National’s policies.

National will try as hard as possible not to talk about substance this election. None of its big policies are vote winners. Instead, it will try to convince us that a few policies we don’t like are worth it to keep “the Nice Man Mr Key” on as our smiling and waving leader.

It’s up to the Left to keep the focus on the stuff that matters.

28 comments on “Nats’ election strategy – all about Key”

  1. Peter 1

    I bit like Muldoon, trust me Kiwis I’ll do the thinking for you!

  2. freedom 2

    They want to pin their campaign on a guy who has already said he is going to quit if they lose?  Why would a reasonable person vote for someone with that sort of blatant disinterest in the future of New Zealand.

    • Colonial Viper 2.1

      Well this is a nice meme to repeat.

      “Key already has his CV up to date and ready to post. And he’s not interested in working in NZ” :)

    • Robb 2.2

      What did Helen do when labour lost the election last time round, dropped the seat she won plus the leadership of the party and headed off to the UN quick smart causing a bi-election. But let me guess that was different!

      • The Voice of Reason 2.2.1

        It’s not a guess, Robb, it actually is different. Most defeated PM’s usually shuffle off pretty quickly, Muldoon excepted. What they don’t usually do is announce before the election that if we ungrateful sods don’t vote for them they’ll scarper to Hawaii. It takes a fair bit of arrogance to do that.

        • queenstfarmer 2.2.1.1

          It takes a fair bit of arrogance to do that.

          Or honesty. Everyone knew that Helen was off to the UN, which of course was true. Some might advocate playing charades, but I prefer the honest approach. It might cost some votes if mishandled, but you can’t say it’s hurt Key’s popularity.

          • The Voice of Reason 2.2.1.1.1

            “Everyone knew that Helen was off to the UN …”
             
            So why was it such a surprise when the announcement was made? And why weren’t the righty blogs trumpeting the ‘fact’ before the election?
             
            Key is occasionally honest, but usually only by mistake. ‘I’d love to see wages drop’ springs to mind. The rest of his pronouncements are bullshit, mumbo jumbo or meaningless stats. But, by all means keep hoping that Key remains as popular as ever. When National lose in November us lefties can enjoy a good laugh at how Key snatched defeat from the jaws of victory because the right’s only strategy was to hope his personal standing would triumph over the growing dislike of the Government he leads.
             
            There are nine marginal seats that Labour can and likely will win back this November. Key is not the candidate in any of them, but nine lacklustre National MP’s are standing and the voters in those seats aren’t going to re-elect them just because Smiling John would like them to. I fully expect National to get a solid party vote, of course, but its the electorates that will see them off to the opposition benches. And Key off to Waikiki.
             
             

  3. tc 3

    More like trust me, I’ve had the hollow men do the thinking for everyone.

    Focus by the opposition on the likes of Crusher/Basher/Aya-Tolley/Browncoal/Wilko etc is one way (using the shadow portfolio MP’s not Goff) …..all incompetant with a wrecking ball approach to highlight the smiley wavey clown is an appropriate image as he’s fronting a circus.

    ChCh is tragic but yet again it’s highlighted how f’n useless gerrymander is as one example.

  4. randal 4

    looks very much like the C.R.E.E.P. has scuppered any chance of Shakey John Key returning tot he treasury benches.
    When they are made to answer for their crimes then he isnt going to look so good.

  5. Afewknowthetruth 5

    Spin doctors know that neuro-linguistic programming works extremely well on proles.

    Proles would vote for an inflatable doll if it was surrounded by slogans saying: Achieve. Together. A better, brighter future. Free beer ….

    ‘It’s up to the Left to keep the focus on the stuff that matters.’ Nice joke!!!

    The Left will do what they always do -run and hide at the mention of peak oil, population overshoot, acidification of the oceans, collapse of industrial society, abrupt climate change, the Sixth Great Extintion Event etc.

    Nowadays politics is all about who can keep the general populace deluded the longest.

  6. queenstfarmer 6

    Well why wouldn’t you focus on a guy who, according to polls, even Labour voters rate as preferred PM?

    • Draco T Bastard 6.1

      Well, the reason why they focus on Smile & Wave is because they don’t want people to think about and discuss their policies which seem to be pretty much designed to make NZ worse off.

  7. JS 7

    Been a few disasters under his reign. Voters could think he is jinxed.

  8. ianupnorth 8

    Watched an episode of ‘The Simpsons’ at the weekend, the one where Marge takes on Mayor Quimby – she is seen fronting a meeting and in order to get the crowd on her side she just keeps saying 9-11 – and they all behave like slaves to the message.
     
    Anyway, what are Key’s ‘messages’

    No nanny state
    Trust me, I came from a poor back ground
    I got rich, so can you!

    Problem is the lemmings believe him!!

    • DavidC 8.1

      or you could trust the other guy who says…
      Nanny state and we will tax you to death..
      Trust me ..I have never had a real job..
      The poor vote for me and I want you to be poor too!

      • ianupnorth 8.1.1

        Depends what you call Nanny State? Whilst we have a sizable portion of the population who endanger themselves with all manner of unhealthy activities you could say it is needed more than ever.
         
        Define – real job? Does being a currency trader for an international bank prepare an individual for a leadership role like PM? Or does having academic credibility and in depth knowledge prepare someone better?
         
        The poorer have got considerably poorer under key’s watch, oh, and the rich have got considerably richer!

    • Jewish Kiwi 8.2

      Are you sure that it wasn’t Family Guy?

  9. Peter Bains 9

    Imagine if the election was about Goff, Labour would poll 25%. The left are scared it will become a personality battle, if it does Goof is stuffed completely.
    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board, Tui Billboard anyone. At least my truffles should be cheaper!

    • McFlock 9.1

      god forbid it becomes about policies. Or the economy. Have fun with smile and wave, troll.

    • Draco T Bastard 9.2

      When you choose your vote on Smile & Wave all you get is shafted as the people of NZ have been finding out over the last couple of years. BTW, it’s not a two horse race – we got rid of that undemocratic system nearly 20 years ago.

    • ianupnorth 9.3

      Look another lemming! (Peter Bains)

  10. Gazza 10

    KJT you should have included probably in your comment so you don’t get g_man on your case for not having proof of fact.
    Also Key may be the pollsters preferred Leader but you are always going to get that result with a loaded question.

  11. Gazza 11

    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board,

    So Peter Bains advocates allowing Asian fruit sellers to rob us blind and ignore any law that tells them to reduce their price, good one!! exactly like a leeming follow his leader to the poverty cliff.
    As it is most go to the supermarkets for cheap products then double the price then add GST.and that is one problem I will have to admit has been allowed by both Labour & National to curry the votes.

  12. randal 12

    Key is a lightweight with a client base of rich jews in Miamai. he be out of here soon.

  13. freedom 13

    As the comments from certain Politicians this week have pissed me off most royally
    I propose this slogan for the General Election 2011

    ” STAND UP OR BEND OVER
    IT’S YOUR VOTE ! “

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    The departure of John Campbell is a blow to current affairs investigative journalism, Labour’s Broadcasting Spokesperson Clare Curran says. “Campbell Live stood out in its field. Its axing comes as local broadcasting in New Zealand remains in a state of… ...
    4 days ago
  • KiwiSaver cut shows no long-term plan
    National’s cutting of the KiwiSaver kickstart is incredibly short-term thinking, typical of a Budget that is woefully short on ideas to generate wealth and opportunity, Labour’s Finance spokesperson Grant Robertson says. “New Zealand’s savings rate is far too low. KiwiSaver… ...
    4 days ago
  • National hits the panic button for its 7th Budget
    National has hit the panic button for its 7th Budget in a desperate attempt to look like they’re taking action to reduce our shameful child poverty rates, but they are giving with one hand and taking with the other, Opposition… ...
    5 days ago
  • Panic and back-flips can’t hide twin deficits
    National’s token measures to fight fires they have left burning for seven long years can’t hide a Budget that is long on broken promises, short on vision and fails to reach surplus, says Labour’s Finance spokesperson Grant Robertson. “After being… ...
    5 days ago
  • Auckland land measure seven years too late
    National are so desperate to look like they are doing something about the Auckland housing crisis they have dusted off Labour’s 2008 inventory of government land available for housing and re-announced it, says Labour’s housing spokesperson Phil Twyford. “Despite National… ...
    5 days ago
  • Access to gender reassignment surgery essential
    I was frankly disgusted to hear the Minister for Health say that funding gender reassignment surgeries is a “nutty idea”. A recent study found that in New Zealand 1% of young people identified themselves as transgender, and 3% were unsure… ...
    GreensBy Jan Logie MP
    6 days ago
  • Global milk prices now lowest in 6 years
    The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices… ...
    6 days ago
  • Big risks as CYF checks stopped
    Revelations that Child, Youth and Family is no longer assisting home-based early childhood educators by vetting potential employees should set alarm bells ringing, Labour Children’s spokesperson Jacinda Ardern says. “Doing away with an extra mechanism for checking potential new employees… ...
    7 days ago
  • Housing crisis about real people not numbers
    The Government’s continued failure to tackle the housing crisis is seeing thousands of vulnerable Kiwis being kept off social housing waiting lists, while others, who are on the list, are being forced to live in cars and garages, says Labour’s… ...
    7 days ago
  • Housing crisis about real people not numbers
    The Government’s continued failure to tackle the housing crisis is seeing thousands of vulnerable Kiwis being kept off social housing waiting lists, while others, who are on the list, are being forced to live in cars and garages, says Labour’s… ...
    7 days ago
  • State of origin
    Kiwis are increasingly concerned about the food they give their families. New Zealand consumers have the right to know where their food has come from, particularly when it involves animals, and should be able to expect our Government to label… ...
    GreensBy Steffan Browning MP
    7 days ago
  • Relationships Aotearoa
    It is disturbing that Relationships Aotearoa, a voluntary organisation set up in 1949 to help couples struggling with their relationships following the upheavals of World War II, may be forced to close, says Acting Spokesperson for the Voluntary and Community… ...
    1 week ago
  • An economy that is just working for some is an economy that is not working
    The National Party presents itself as a great manager of the economy, but if the economy is only working for some we really need to question that assertion. Alongside the perpetually elusive surplus, the levels of risk in our economy are… ...
    GreensBy Jan Logie MP
    1 week ago
  • An economy that is just working for some is an economy that is not working
    The National Party presents itself as a great manager of the economy, but if the economy is only working for some we really need to question that assertion. Alongside the perpetually elusive surplus, the levels of risk in our economy are… ...
    GreensBy Jan Logie MP
    1 week ago
  • House prices to a crack $1 million in 17 months
    The average Auckland home is on track to cost $1 million in 17 months’ time if nothing substantial is done to rein in soaring price rises, Labour’s Housing spokesperson Phil Twyford says. “Auckland’s house prices have skyrocketed 63 per cent… ...
    1 week ago
  • Vital support services can’t be left in lurch
    The National Government has big questions to answer about how a provider of services to thousands of vulnerable New Zealanders is set to fold, Labour’s Finance spokesperson Grant Robertson says. Relationships Aotearoa which provides support and counselling to families, individuals… ...
    1 week ago
  • Treasury and IRD on a capital gains tax
    Both the Treasury and IRD have been advising the National Government on the benefits of a capital gains tax. Documents released to the Green Party under an Official Information Act request show that John Key has been selective with the… ...
    GreensBy Russel Norman MP
    1 week ago
  • Charity legislation needs review
    It is unacceptable that the big corporate based charities claim  millions in annual income tax exemptions, while small community based and operated non-profit organisations  struggle to gain official charity status, Labour’s acting spokesperson for the Voluntary and Community Sector Louisa… ...
    1 week ago
  • John’s panic-Key response to housing crisis
    John Key needs to tell New Zealanders what caused his sudden change of heart that led to the Government’s scrambled and last-minute housing measures, Opposition Leader Andrew Little says. “The Prime Minister’s sudden rush of blood to his head followed… ...
    1 week ago
  • Keep our Assets Christchurch Campaign: An update
    I recently presented my submission to keep Christchurch Council assets at the Christchurch City Council’s public hearings on its 10 year plan on 13 May. The hearings are live-streamed and recorded so you can watch them on www.ccc.govt.nz. The Council’s… ...
    GreensBy Eugenie Sage MP
    1 week ago
  • John Key finally admits there’s a housing crisis
    John Key’s weak measures to rein in the astronomical profits property speculators are making are an admission – finally – that there is a housing crisis, Labour Leader Andrew Little says. “But yet again National is tinkering with the housing… ...
    1 week ago
  • Government stifles voices in CYFs review
    The Government’s exclusion of the Māori Women’s Welfare League in a panel on the future of CYFs is a cynical ploy to stifle views, says Labour’s Māori Development Spokesperson Nanaia Mahuta. “It's unbelievable that a significant review on the future… ...
    2 weeks ago
  • Speech to the Otago Chamber of Commerce
    Thank you very much for the opportunity to be here today. It’s a pleasure as always to be back in the town that raised me. Growing up in St Kilda meant that there was one thing that was a big… ...
    2 weeks ago
  • Key can’t just be Prime Minister for Parnell
    John Key must show New Zealanders in next week’s Budget that he is more than the Prime Minister for Parnell, and is also the Prime Minister for Pine Hill, Putararu and Palmerston North, Labour’s Finance spokesperson Grant Robertson says. In… ...
    2 weeks ago
  • Stop the conversions
    This week, some Waikato locals took me and intrepid photographer Amanda Rogers on a tour of some  lakes and waterways in their region, and up to the massive dairy conversions in the upper catchment of the Waikato River. It… ...
    GreensBy Catherine Delahunty MP
    2 weeks ago
  • More regional jobs go in Corrections reshape
    News that 194 Corrections staff are to lose their jobs will have ramifications not only for them and their families but for the wider community, Labour’s Corrections spokesperson Kelvin Davis says. Prison units at Waikeria, Tongariro and Rimutaka face closure… ...
    2 weeks ago
  • Government’s climate meetings off to a bumpy start
    On Wednesday, I attended a hui and an evening meeting that the Government had organised in Nelson as part of its climate change consultation tour, to support the Nelson community telling the Government to take meaningful action on climate change.… ...
    GreensBy Steffan Browning MP
    2 weeks ago
  • Taxpayers the only ones left feeling blue
    Ministry of Social Development bosses could have saved themselves thousands of dollars in consultants’ fees by providing staff with rose-tinted spectacles, Labour’s State Services spokesperson Kris Faafoi says. A report out today reveals the Ministry is spending over half a… ...
    2 weeks ago

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