Nats’ election strategy – all about Key

Written By: - Date published: 11:21 am, June 16th, 2011 - 28 comments
Categories: election 2011, national - Tags:

National’s election strategy is pretty much fully-laid out. It shows that National is very much dependent on Brand Key. The Budget is their economic vision, or rather lack of vision. The rapid-fire release of major policies following the Budget laid out the rest of the platform, and show National doesn’t believe its policies are vote-winners.

If they thought that their policies were vote winners they would have given them some decent airtime. Instead, they slammed them all out in a couple of days right in the shadow of the Budget – benefit cuts, attacks on workers’ rights, asset sales, Kiwisaver cuts, service cuts. They are already largely forgotten. And that’s the objective.

The platform out, National is now trying to tell us what a great guy John Key is. He has had puff pieces in the North and South and the Dom this week, not to mention the excruciating Plunket hearts Key interview on The Nation.

Expect much more of these media appearances and for Key to take little ownership of National’s policies.

National will try as hard as possible not to talk about substance this election. None of its big policies are vote winners. Instead, it will try to convince us that a few policies we don’t like are worth it to keep “the Nice Man Mr Key” on as our smiling and waving leader.

It’s up to the Left to keep the focus on the stuff that matters.

28 comments on “Nats’ election strategy – all about Key ”

  1. Peter 1

    I bit like Muldoon, trust me Kiwis I’ll do the thinking for you!

  2. freedom 2

    They want to pin their campaign on a guy who has already said he is going to quit if they lose?  Why would a reasonable person vote for someone with that sort of blatant disinterest in the future of New Zealand.

    • Colonial Viper 2.1

      Well this is a nice meme to repeat.

      “Key already has his CV up to date and ready to post. And he’s not interested in working in NZ” 🙂

    • Robb 2.2

      What did Helen do when labour lost the election last time round, dropped the seat she won plus the leadership of the party and headed off to the UN quick smart causing a bi-election. But let me guess that was different!

      • The Voice of Reason 2.2.1

        It’s not a guess, Robb, it actually is different. Most defeated PM’s usually shuffle off pretty quickly, Muldoon excepted. What they don’t usually do is announce before the election that if we ungrateful sods don’t vote for them they’ll scarper to Hawaii. It takes a fair bit of arrogance to do that.

        • queenstfarmer 2.2.1.1

          It takes a fair bit of arrogance to do that.

          Or honesty. Everyone knew that Helen was off to the UN, which of course was true. Some might advocate playing charades, but I prefer the honest approach. It might cost some votes if mishandled, but you can’t say it’s hurt Key’s popularity.

          • The Voice of Reason 2.2.1.1.1

            “Everyone knew that Helen was off to the UN …”
             
            So why was it such a surprise when the announcement was made? And why weren’t the righty blogs trumpeting the ‘fact’ before the election?
             
            Key is occasionally honest, but usually only by mistake. ‘I’d love to see wages drop’ springs to mind. The rest of his pronouncements are bullshit, mumbo jumbo or meaningless stats. But, by all means keep hoping that Key remains as popular as ever. When National lose in November us lefties can enjoy a good laugh at how Key snatched defeat from the jaws of victory because the right’s only strategy was to hope his personal standing would triumph over the growing dislike of the Government he leads.
             
            There are nine marginal seats that Labour can and likely will win back this November. Key is not the candidate in any of them, but nine lacklustre National MP’s are standing and the voters in those seats aren’t going to re-elect them just because Smiling John would like them to. I fully expect National to get a solid party vote, of course, but its the electorates that will see them off to the opposition benches. And Key off to Waikiki.
             
             

  3. tc 3

    More like trust me, I’ve had the hollow men do the thinking for everyone.

    Focus by the opposition on the likes of Crusher/Basher/Aya-Tolley/Browncoal/Wilko etc is one way (using the shadow portfolio MP’s not Goff) …..all incompetant with a wrecking ball approach to highlight the smiley wavey clown is an appropriate image as he’s fronting a circus.

    ChCh is tragic but yet again it’s highlighted how f’n useless gerrymander is as one example.

  4. randal 4

    looks very much like the C.R.E.E.P. has scuppered any chance of Shakey John Key returning tot he treasury benches.
    When they are made to answer for their crimes then he isnt going to look so good.

  5. Afewknowthetruth 5

    Spin doctors know that neuro-linguistic programming works extremely well on proles.

    Proles would vote for an inflatable doll if it was surrounded by slogans saying: Achieve. Together. A better, brighter future. Free beer ….

    ‘It’s up to the Left to keep the focus on the stuff that matters.’ Nice joke!!!

    The Left will do what they always do -run and hide at the mention of peak oil, population overshoot, acidification of the oceans, collapse of industrial society, abrupt climate change, the Sixth Great Extintion Event etc.

    Nowadays politics is all about who can keep the general populace deluded the longest.

  6. queenstfarmer 6

    Well why wouldn’t you focus on a guy who, according to polls, even Labour voters rate as preferred PM?

    • Draco T Bastard 6.1

      Well, the reason why they focus on Smile & Wave is because they don’t want people to think about and discuss their policies which seem to be pretty much designed to make NZ worse off.

  7. JS 7

    Been a few disasters under his reign. Voters could think he is jinxed.

  8. ianupnorth 8

    Watched an episode of ‘The Simpsons’ at the weekend, the one where Marge takes on Mayor Quimby – she is seen fronting a meeting and in order to get the crowd on her side she just keeps saying 9-11 – and they all behave like slaves to the message.
     
    Anyway, what are Key’s ‘messages’

    No nanny state
    Trust me, I came from a poor back ground
    I got rich, so can you!

    Problem is the lemmings believe him!!

    • DavidC 8.1

      or you could trust the other guy who says…
      Nanny state and we will tax you to death..
      Trust me ..I have never had a real job..
      The poor vote for me and I want you to be poor too!

      • ianupnorth 8.1.1

        Depends what you call Nanny State? Whilst we have a sizable portion of the population who endanger themselves with all manner of unhealthy activities you could say it is needed more than ever.
         
        Define – real job? Does being a currency trader for an international bank prepare an individual for a leadership role like PM? Or does having academic credibility and in depth knowledge prepare someone better?
         
        The poorer have got considerably poorer under key’s watch, oh, and the rich have got considerably richer!

    • Jewish Kiwi 8.2

      Are you sure that it wasn’t Family Guy?

  9. Peter Bains 9

    Imagine if the election was about Goff, Labour would poll 25%. The left are scared it will become a personality battle, if it does Goof is stuffed completely.
    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board, Tui Billboard anyone. At least my truffles should be cheaper!

    • McFlock 9.1

      god forbid it becomes about policies. Or the economy. Have fun with smile and wave, troll.

    • Draco T Bastard 9.2

      When you choose your vote on Smile & Wave all you get is shafted as the people of NZ have been finding out over the last couple of years. BTW, it’s not a two horse race – we got rid of that undemocratic system nearly 20 years ago.

    • ianupnorth 9.3

      Look another lemming! (Peter Bains)

  10. Gazza 10

    KJT you should have included probably in your comment so you don’t get g_man on your case for not having proof of fact.
    Also Key may be the pollsters preferred Leader but you are always going to get that result with a loaded question.

  11. Gazza 11

    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board,

    So Peter Bains advocates allowing Asian fruit sellers to rob us blind and ignore any law that tells them to reduce their price, good one!! exactly like a leeming follow his leader to the poverty cliff.
    As it is most go to the supermarkets for cheap products then double the price then add GST.and that is one problem I will have to admit has been allowed by both Labour & National to curry the votes.

  12. randal 12

    Key is a lightweight with a client base of rich jews in Miamai. he be out of here soon.

  13. freedom 13

    As the comments from certain Politicians this week have pissed me off most royally
    I propose this slogan for the General Election 2011

    ” STAND UP OR BEND OVER
    IT’S YOUR VOTE ! “

Recent Comments

Recent Posts

  • Ō-Rākau Remembrance Bill passes first reading
    The return of the historic Ō-Rākau battle site to the descendants of those who fought there moved one step closer today with the first reading of Te Pire mō Ō-Rākau, Te Pae o Maumahara / The Ō-Rākau Remembrance Bill. The Bill will entrust the 9.7-hectare battle site, five kilometres west ...
    BeehiveBy beehive.govt.nz
    13 hours ago
  • Government to boost public EV charging network
    Energy Minister Simeon Brown has announced 25 new high-speed EV charging hubs along key routes between major urban centres and outlined the Government’s plan to supercharge New Zealand’s EV infrastructure.  The hubs will each have several chargers and be capable of charging at least four – and up to 10 ...
    BeehiveBy beehive.govt.nz
    13 hours ago
  • Residential Property Managers Bill to not progress
    The coalition Government will not proceed with the previous Government’s plans to regulate residential property managers, Housing Minister Chris Bishop says. “I have written to the Chairperson of the Social Services and Community Committee to inform him that the Government does not intend to support the Residential Property Managers Bill ...
    BeehiveBy beehive.govt.nz
    13 hours ago
  • Independent review into disability support services
    The Government has announced an independent review into the disability support system funded by the Ministry of Disabled People – Whaikaha. Disability Issues Minister Louise Upston says the review will look at what can be done to strengthen the long-term sustainability of Disability Support Services to provide disabled people and ...
    BeehiveBy beehive.govt.nz
    19 hours ago
  • Justice Minister updates UN on law & order plan
    Justice Minister Paul Goldsmith has attended the Universal Periodic Review in Geneva and outlined the Government’s plan to restore law and order. “Speaking to the United Nations Human Rights Council provided us with an opportunity to present New Zealand’s human rights progress, priorities, and challenges, while responding to issues and ...
    BeehiveBy beehive.govt.nz
    20 hours ago
  • Trade Minister travels to Riyadh, OECD, and Dubai
    Trade Minister Todd McClay heads overseas today for high-level trade talks in the Gulf region, and a key OECD meeting in Paris. Mr McClay will travel to Riyadh to meet with counterparts from Saudi Arabia and the Gulf Cooperation Council (GCC). “New Zealand’s goods and services exports to the Gulf region ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Education priorities focused on lifting achievement
    Education Minister Erica Stanford has outlined six education priorities to deliver a world-leading education system that sets Kiwi kids up for future success. “I’m putting ambition, achievement and outcomes at the heart of our education system. I want every child to be inspired and engaged in their learning so they ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • NZTA App first step towards digital driver licence
    The new NZ Transport Agency (NZTA) App is a secure ‘one stop shop’ to provide the services drivers need, Transport Minister Simeon Brown and Digitising Government Minister Judith Collins say.  “The NZTA App will enable an easier way for Kiwis to pay for Vehicle Registration and Road User Charges (RUC). ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Supporting whānau out of emergency housing
    Whānau with tamariki growing up in emergency housing motels will be prioritised for social housing starting this week, says Associate Housing Minister Tama Potaka. “Giving these whānau a better opportunity to build healthy stable lives for themselves and future generations is an essential part of the Government’s goal of reducing ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Tribute to Dave O'Sullivan
    Racing Minister Winston Peters has paid tribute to an icon of the industry with the recent passing of Dave O’Sullivan (OBE). “Our sympathies are with the O’Sullivan family with the sad news of Dave O’Sullivan’s recent passing,” Mr Peters says. “His contribution to racing, initially as a jockey and then ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Speech – Eid al-Fitr
    Assalaamu alaikum, greetings to you all. Eid Mubarak, everyone! I want to extend my warmest wishes to you and everyone celebrating this joyous occasion. It is a pleasure to be here. I have enjoyed Eid celebrations at Parliament before, but this is my first time joining you as the Minister ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Government saves access to medicines
    Associate Health Minister David Seymour has announced Pharmac’s largest ever budget of $6.294 billion over four years, fixing a $1.774 billion fiscal cliff.    “Access to medicines is a crucial part of many Kiwis’ lives. We’ve committed to a budget allocation of $1.774 billion over four years so Kiwis are ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Pharmac Chair appointed
    Hon Paula Bennett has been appointed as member and chair of the Pharmac board, Associate Health Minister David Seymour announced today. "Pharmac is a critical part of New Zealand's health system and plays a significant role in ensuring that Kiwis have the best possible access to medicines,” says Mr Seymour. ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Taking action on Fetal Alcohol Spectrum Disorder
    Hundreds of New Zealand families affected by Fetal Alcohol Spectrum Disorder (FASD) will benefit from a new Government focus on prevention and treatment, says Health Minister Dr Shane Reti. “We know FASD is a leading cause of preventable intellectual and neurodevelopmental disability in New Zealand,” Dr Reti says.  “Every day, ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • New sports complex opens in Kaikohe
    Regional Development Minister Shane Jones today attended the official opening of Kaikohe’s new $14.7 million sports complex. “The completion of the Kaikohe Multi Sports Complex is a fantastic achievement for the Far North,” Mr Jones says. “This facility not only fulfils a long-held dream for local athletes, but also creates ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Diplomacy needed more than ever
    Foreign Minister Winston Peters’ engagements in Türkiye this week underlined the importance of diplomacy to meet growing global challenges.    “Returning to the Gallipoli Peninsula to represent New Zealand at Anzac commemorations was a sombre reminder of the critical importance of diplomacy for de-escalating conflicts and easing tensions,” Mr Peters ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Anzac Commemorative Address, Buttes New British Cemetery Belgium
    Ambassador Millar, Burgemeester, Vandepitte, Excellencies, military representatives, distinguished guests, ladies and gentlemen – good morning and welcome to this sacred Anzac Day dawn service.  It is an honour to be here on behalf of the Government and people of New Zealand at Buttes New British Cemetery, Polygon Wood – a deeply ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Anzac Commemorative Address – NZ National Service, Chunuk Bair
    Distinguished guests -   It is an honour to return once again to this site which, as the resting place for so many of our war-dead, has become a sacred place for generations of New Zealanders.   Our presence here and at the other special spaces of Gallipoli is made ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Anzac Commemorative Address – Dawn Service, Gallipoli, Türkiye
    Mai ia tawhiti pamamao, te moana nui a Kiwa, kua tae whakaiti mai matou, ki to koutou papa whenua. No koutou te tapuwae, no matou te tapuwae, kua honoa pumautia.   Ko nga toa kua hinga nei, o te Waipounamu, o te Ika a Maui, he okioki tahi me o ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • PM announces changes to portfolios
    Paul Goldsmith will take on responsibility for the Media and Communications portfolio, while Louise Upston will pick up the Disability Issues portfolio, Prime Minister Christopher Luxon announced today. “Our Government is relentlessly focused on getting New Zealand back on track. As issues change in prominence, I plan to adjust Ministerial ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • New catch limits for unique fishery areas
    Recreational catch limits will be reduced in areas of Fiordland and the Chatham Islands to help keep those fisheries healthy and sustainable, Oceans and Fisheries Minister Shane Jones says. The lower recreational daily catch limits for a range of finfish and shellfish species caught in the Fiordland Marine Area and ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Minister welcomes hydrogen milestone
    Energy Minister Simeon Brown has welcomed an important milestone in New Zealand’s hydrogen future, with the opening of the country’s first network of hydrogen refuelling stations in Wiri. “I want to congratulate the team at Hiringa Energy and its partners K one W one (K1W1), Mitsui & Co New Zealand ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Urgent changes to system through first RMA Amendment Bill
    The coalition Government is delivering on its commitment to improve resource management laws and give greater certainty to consent applicants, with a Bill to amend the Resource Management Act (RMA) expected to be introduced to Parliament next month. RMA Reform Minister Chris Bishop has today outlined the first RMA Amendment ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Overseas decommissioning models considered
    Overseas models for regulating the oil and gas sector, including their decommissioning regimes, are being carefully scrutinised as a potential template for New Zealand’s own sector, Resources Minister Shane Jones says. The Coalition Government is focused on rebuilding investor confidence in New Zealand’s energy sector as it looks to strengthen ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Release of North Island Severe Weather Event Inquiry
    Emergency Management and Recovery Minister Mark Mitchell has today released the Report of the Government Inquiry into the response to the North Island Severe Weather Events. “The report shows that New Zealand’s emergency management system is not fit-for-purpose and there are some significant gaps we need to address,” Mr Mitchell ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Justice Minister to attend Human Rights Council
    Justice Minister Paul Goldsmith is today travelling to Europe where he’ll update the United Nations Human Rights Council on the Government’s work to restore law and order.  “Attending the Universal Periodic Review in Geneva provides us with an opportunity to present New Zealand’s human rights progress, priorities, and challenges, while ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Patterson reopens world’s largest wool scouring facility
    Associate Agriculture Minister, Mark Patterson, formally reopened the world’s largest wool processing facility today in Awatoto, Napier, following a $50 million rebuild and refurbishment project. “The reopening of this facility will significantly lift the economic opportunities available to New Zealand’s wool sector, which already accounts for 20 per cent of ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Speech to the Southland Otago Regional Engineering Collective Summit, 18 April 2024
    Hon Andrew Bayly, Minister for Small Business and Manufacturing  At the Southland Otago Regional Engineering Collective (SOREC) Summit, 18 April, Dunedin    Ngā mihi nui, Ko Andrew Bayly aho, Ko Whanganui aho    Good Afternoon and thank you for inviting me to open your summit today.    I am delighted ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government to introduce revised Three Strikes law
    The Government is delivering on its commitment to bring back the Three Strikes legislation, Associate Justice Minister Nicole McKee announced today. “Our Government is committed to restoring law and order and enforcing appropriate consequences on criminals. We are making it clear that repeat serious violent or sexual offending is not ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New diplomatic appointments
    Foreign Minister Winston Peters has today announced four new diplomatic appointments for New Zealand’s overseas missions.   “Our diplomats have a vital role in maintaining and protecting New Zealand’s interests around the world,” Mr Peters says.    “I am pleased to announce the appointment of these senior diplomats from the ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Humanitarian support for Ethiopia and Somalia
    New Zealand is contributing NZ$7 million to support communities affected by severe food insecurity and other urgent humanitarian needs in Ethiopia and Somalia, Foreign Minister Rt Hon Winston Peters announced today.   “Over 21 million people are in need of humanitarian assistance across Ethiopia, with a further 6.9 million people ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Arts Minister congratulates Mataaho Collective
    Minister for Arts, Culture and Heritage Paul Goldsmith is congratulating Mataaho Collective for winning the Golden Lion for best participant in the main exhibition at the Venice Biennale. "Congratulations to the Mataaho Collective for winning one of the world's most prestigious art prizes at the Venice Biennale.  “It is good ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Supporting better financial outcomes for Kiwis
    The Government is reforming financial services to improve access to home loans and other lending, and strengthen customer protections, Commerce and Consumer Affairs Minister Andrew Bayly and Housing Minister Chris Bishop announced today. “Our coalition Government is committed to rebuilding the economy and making life simpler by cutting red tape. We are ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Trade relationship with China remains strong
    “China remains a strong commercial opportunity for Kiwi exporters as Chinese businesses and consumers continue to value our high-quality safe produce,” Trade and Agriculture Minister Todd McClay says.   Mr McClay has returned to New Zealand following visits to Beijing, Harbin and Shanghai where he met ministers, governors and mayors and engaged in trade and agricultural events with the New ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • PM’s South East Asia mission does the business
    Prime Minister Christopher Luxon has completed a successful trip to Singapore, Thailand and the Philippines, deepening relationships and capitalising on opportunities. Mr Luxon was accompanied by a business delegation and says the choice of countries represents the priority the New Zealand Government places on South East Asia, and our relationships in ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • $41m to support clean energy in South East Asia
    New Zealand is demonstrating its commitment to reducing global greenhouse emissions, and supporting clean energy transition in South East Asia, through a contribution of NZ$41 million (US$25 million) in climate finance to the Asian Development Bank (ADB)-led Energy Transition Mechanism (ETM). Prime Minister Christopher Luxon and Climate Change Minister Simon Watts announced ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Minister releases Fast-track stakeholder list
    The Government is today releasing a list of organisations who received letters about the Fast-track applications process, says RMA Reform Minister Chris Bishop. “Recently Ministers and agencies have received a series of OIA requests for a list of organisations to whom I wrote with information on applying to have a ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Judicial appointments announced
    Attorney-General Judith Collins today announced the appointment of Wellington Barrister David Jonathan Boldt as a Judge of the High Court, and the Honourable Justice Matthew Palmer as a Judge of the Court of Appeal. Justice Boldt graduated with an LLB from Victoria University of Wellington in 1990, and also holds ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Education Minister heads to major teaching summit in Singapore
    Education Minister Erica Stanford will lead the New Zealand delegation at the 2024 International Summit on the Teaching Profession (ISTP) held in Singapore. The delegation includes representatives from the Post Primary Teachers’ Association (PPTA) Te Wehengarua and the New Zealand Educational Institute (NZEI) Te Riu Roa.  The summit is co-hosted ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Value of stopbank project proven during cyclone
    A stopbank upgrade project in Tairawhiti partly funded by the Government has increased flood resilience for around 7000ha of residential and horticultural land so far, Regional Development Minister Shane Jones says. Mr Jones today attended a dawn service in Gisborne to mark the end of the first stage of the ...
    BeehiveBy beehive.govt.nz
    2 weeks ago

Page generated in The Standard by Wordpress at 2024-04-30T17:52:26+00:00