Rupert’s at it again. The Murdoch media, notably the Australian, but also Sky News, were vicious in their pursuit of Gillard but it wasn’t personal. Now they’re after Rudd. And with Rudd as well, it isn’t personal or even political, it’s business as usual. Content download on high-quality broadband is the main threat to pay tv, and Labor’s NBN is perceived as worse for Murdoch’s SkyTV than the Coalition’s version.
The Fairfax media report that Murdoch has sent his key tabloid assassin, Col Allan, known as Col Pot, to Australia to head up the campaign. This front page of the Telegraph is an example of what can be expected. The other main knife-wielder is Peter Kelly, Editor-at-large of the Australian. He’s a bit more subtle – designed for the broadsheet audience.
It will be fascinating to watch – one more angle on the broadband wars.