Posts Tagged ‘plain english’

ImperatorFish: A Statement From Hekia Parata

Written By: - Date published: 1:01 pm, November 14th, 2012 - 4 comments

A statement from Education Minister Hekia Parata to concerned parents, teachers and children in the Christchurch area.

Broken English

Written By: - Date published: 11:13 am, November 20th, 2009 - 24 comments

It looked like a duck. It walked like a duck. It quacked like a duck. Turns out it was a duck. The “Plain English” advertisements were effectively party political broadcasts on behalf of the National Party. (Hardly surprising, as they were coauthored by English and his people). Even TVNZ now admits they should never have […]

Political marketing expert fooled by English ads

Written By: - Date published: 12:00 pm, October 29th, 2009 - 9 comments

If you thought TVNZ’s promo ad for its Plain English series looked like an ad for the National Party you’re not alone. Seems the ad is so faithful to the political advertising genre that it even had a political marketing expert fooled. Here’s Dr Clare Robinson on her reaction to seeing the ad: “When I […]