The American public has had to put up with an insufferably negative election campaign with two candidates who are widely regarded as dishonest, corrupt and unlikable. The media has been saturated with negativity, attacks and attack ads levelled by each candidate, and their surrogates, at the other.
Through most of the campaign, Clinton has been outspending Trump on ad buys massively.
Now, very ironically, the Trump campaign is attempting to steal Michelle Obama’s famous words “when they go low, we go high by launching a surprisingly positive-in-mood, forward looking closing campaign ad.
This anti-establishment ad reminds me of the elements which Michael Moore said that Trump uses in his appeal including:
Scott Adams, of Dilbert fame, and a late Trump supporter, thinks that the Trump campaign has hit the nail on the head with this ad.
Trump’s strongest message at this point is that Clinton is corrupt in a variety of hard-to-explain ways. People don’t need to understand the details. They just have to hear the message enough. This video uses visual persuasion perfectly to portray the halls of power and corruption versus the people united. The color red is exceptionally well-used. It activates us.
The full text of the ad is here.
Our movement is about replacing a failed and corrupt political establishment with a new government controlled by you, the American people.
The establishment has trillions of dollars at stake in this election.
For those who control the levers of power in Washington and for the global special interests, they partner with these people that don’t have your good in mind…
Reminder: if Clinton wins Florida OR Ohio OR North Carolina on Nov 8 (US time) Trump’s chances of getting 270 electoral votes are basically finished. Each of those states is a must win for him.
Today the Real Clear Politics no-toss ups map has Clinton ahead 297 to 241.
So despite being on the defensive this last week, Clinton still has a clear advantage on the electoral map.
The ad itself via You Tube is below.
Please comment by sharing your analysis and comments on the last days of the US campaign – but note that I will be moderating this post by deleting personal attacks/abuse without warning.