Wellington airport has decided to go ahead with its fucken ugly, stupid, unimaginative, probably illegal, laughable, hick-imitating-city-sophisticate ‘Wellywood’ sign. It’s “bullshit” says a Wellington director. “Try-hard” says a branding expert. Does the airport know they’re spending hundreds of thousands on what will immediately be bonfire fuel?
We went through this shit last year. 15,000 people joined an anti-Wellywood sign Facebook group. Thousands of parody signs were made. The only person who had a good thing to say about it was the awful Kerry Prendergast.
I just honestly don’t understand how Wellington Airport’s management can possibly believe this is a good idea. How out of touch with reality are these corporate elites?
There’s nothing to add beyond what my comrades wrote when the idea first came up:
Don’t get me wrong, there’s nothing wrong with provincial towns, they’re part of what I really like about New Zealand but occasionally these wee towns throw up an idea that is so cringingly hick, so small-minded and embarrassing you can’t help but break out the language of the big-city snob.
In this case it’s Wellington’s turn to be the laughing-stock of anyone who doesn’t think guessing the weight of a sheep is a great day at the county fair.
And they’re doing it in grand bumpkin style with plans to erect a huge sign on the Miramar cut declaring the place to be “Wellywood”
That’s right, when people fly into our capital city the first impression they are going to get is of a city, if not a country, that is willing to crawlingly bastardize its name in order to try to gain just a little bit of reflected glamour from a city on the other side of the world.
The more I think about the ‘Wellywood’ sign the angrier I get. Who does Wellington Airport think they are imposing this monstrosity on the people of Wellington without any consultation?
If you don’t know the city, the sign will be sitting above a roundabout at the end of the main road in and out of the Eastern suburbs. Everyone living there will have to pass it twice a day. And the poor sods in Hataitai will have their view of the harbour ruined by it.
I just don’t understand what is in the heads of the airport. Why do they think they can just act how they please without any consideration for the rest of us? Maybe it’s just another example of the corporate mentality in this country – a subtle blend of arrogance and idiocy, without a hint of taste.
It wouldn’t be so bad if it was a decent feature. But that’s the point, the airport didn’t even bother to ask the people who would have to put up with the sign if they liked it.
Still, it must be abundantly clear to even the thickest executive by now that there is incredible depth of opposition to this ugly, tacky sign (8,000 members in the anti-sign Facebook group in two days) and if it goes up it will soon be coming down…
… Update: I’ve just heard on the radio that the Hollywood sign is trademarked and the owners always decline requests to imitate it. The beautiful part was a representative of the trademark owners saying they encourage cities to do something that represents the uniqueness of their own communities.
And to top it all the bunker scene has weighed in. (The perpetrators have disabled embedding)