YouTube launches political campaign toolset

Written By: - Date published: 12:56 pm, June 4th, 2010 - 2 comments
Categories: activism, Politics - Tags: , , ,

Today, Google launched a new set of tools to help political candidates and activist organisastions engage with constituents and citizens.

From the Google Public Sector Blog:

We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly.

They’ve included access to “Politician Channels” which allow more branding and longer uploads as well as a new set of moderator and analytics tools. There are also features which help run paid advertising campaigns, including in stream advertising and basic targeting.

2 comments on “YouTube launches political campaign toolset”

  1. Rex Widerstrom 1

    Thanks for the heads up, a_y_b. The only “new” tools are the expanded political channels on YouTube and the modertaor function (which I’ve yet to explore). The rest amounts to suggestions as to how existing Google tools could be used in campaigning. Still, a useful conglomeration.

    What would put me off using them, as opposed to installing everything I needed via a CMS on a discrete website, is Google’s alarming privacy record. Would people really want their political allegiances known by Google, and thus possibly sold to an advertiser or leaked somehow?

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