Today, Google launched a new set of tools to help political candidates and activist organisastions engage with constituents and citizens.
From the Google Public Sector Blog:
We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly.
They’ve included access to “Politician Channels” which allow more branding and longer uploads as well as a new set of moderator and analytics tools. There are also features which help run paid advertising campaigns, including in stream advertising and basic targeting.