Buy Kiwi online
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6:07 am, September 2nd, 2008 - 7 comments
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As part of the Buy NZ Made programme that was part of the Government’s abstention deal with the Greens, the Get NZ Made website has been launched. It works like a normal online shopping site and lists thousands of New Zealand-made products – everything from asphalt to zinnia skirts.
Now, if only the Buy NZ Made TV ads would include the web address…
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The Government has done the right thing in moving to ban greyhound racing. ...2 weeks ago
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I hope you can buy integrity online, as many sad arse kiwi politicians could do with big hits of the stuff.
[IrishBill says: I’m tired of your disruptive comments, Dad. Take a week off]
Unfair Bill
D4Js comment is not only humorous it’s very much on target.
captcha boys blocked ….. no only D4Js
Yeah…if anyone else said that, it’d just be in the good old tradition of bagging politicians whether they’ve done something or not! harsh
Hi Steve – just to clarify it is the Buy Kiwi Made programme not the privately run Buy NZ Made campaign that is part of the Green-Labour cooperation deal. The Buy Kiwi Made programme makes the Oliver Driver TV ads, billboards etc. The separate Buy NZ Made campaign, run by Business NZ and famous for the ‘kiwi in a triangle’ logo, made the getnzmade website (although with the support of Buy Kiwi Made funding). Confusing? Yup. Effective. Also yep. The Buy Kiwi Made research shows over 200,000 more NZers are now thinking buy kiwi made when they walk into a shop than did so before the media marketing began.
Confusing yes. Is that why the Buy NZ Made group has a web address of getnzmade.net ?
I’ll be using it though.
Finially.
The website should’ve been the first thing to kick off the ‘buy kiwi made’ campaign. But instead we had to put up with those bloody expensive Oliver commersals.
Everytime I saw the ‘buy NZ’ adds – I thought, yeah okay, show me NZ made stuff I can buy.
The website a good start… but it needs a bit of work. Perhaps they could can the graphics budget for Oliver’s adds & use the money to sort out the website.
‘Buy NZ made’ campaign = stuff up by the green = Labour wasting money.
Why is the web site so intolerably ugly?
It’s the epitome of anti-marketing. It looks cheap and unprofessional. In this day and age, there is just no excuse for this level of undesign (for want of a better word).
Just a note, is anyone doing the political marketing of this campaign from a design point of view, without the D4J bullshit?