Counterfeit Bill

Written By: - Date published: 10:04 am, July 2nd, 2017 - 31 comments
Categories: bill english, making shit up, social media lolz, spin - Tags: , , , ,

Bill English has an active social media strategy, likely well funded and professional – Socks, pies and pizza: How to turn the Prime Minister into an everyman

While the Facebook posts may appear cringeworthy, social media experts say they are part of a sophisticated strategy to build an everyman image for English and introduce him to as many people as possible.

Social media expert Philippa Crick, director of Cre8ive Marketing, says English is clearly being advised by professionals.

“On Facebook, people like to see you are authentic, human and honest, so him posting about walk/runs shows his human side,” she says.

“It looks to me like a deliberate strategy in place to keep it real. He’s trying to say he is the real everyday man. He is not putting feta and spinach on his pizza.

“That is a clear strategy.”

Crick says the best way to build an audience on Facebook is to ask questions in your posts and upload videos. In 2015, two videos were posted to English’s Facebook page. Last year there were seven. So far this year he has posted 76 videos.

The walk/run video may appear home made, but it has been engineered to perform well on Facebook. The video is vertical in shape, has been subtitled so people can watch without sound and has been carefully edited to make it pithy and humorous. All things that make video popular on Facebook.

Media commentators can see right through the lipstick, and are cringing at it – Revealed: Silly old Bill English’s humble hero social media strategy. Duncan Garner writes – Stick to plain English: We’re all cringing at PM’s social media silliness

After eight years behind the scenes, totally mastering the art of boring us all to a slow, painful death, Bill English has been forced to step out from the shadows.

The attempt to re-cast the prime minister as a fun-loving, hard-exercising, sheep-shearing, pizza-making family man – clumsily advised and poorly executed – is truly cringeworthy to watch.

English has clearly been told to dig around for a personality – and promote it on social media. The result is a mawkish, awkward attempt to re-package him as something he’s not: John Key.

True that.

In social media terms the like-farming is working, the numbers are going up. But Bryce Edwards reminds us that social media and elections are different things – LOL! Politicians ‘keeping it real’ on social media

Next time English wants to show off his spaghetti pizza he might want to remember that success on social media does not translate to electoral success.

If it did, perhaps Kim Dotcom would be prime minister. Social media success is often in the eye of the beholder.

Alice Snedden goes further, and thinks that English is actively damaging himself – Keep up the good work, Bill English, Labour thanks you

For months now I’ve enjoyed the giving tree that is Bill English’s social media presence. I assume the point of his social media presence is to make him seem like he’s just an ordinary guy, one you could get a beer with after work. He’s the Pinocchio of politics; always trying to prove to the public that he’s a real boy. But the harder he tries to seem normal, the more he seems like the New Zealand’s new stepdad who keeps trying too hard to win us over and just doesn’t get that we need space. He’s awkward and hard to watch.

His continued efforts to seem like one of us are not happening by accident. Whoever is running the National Party campaign has clearly decided that Bill English is not your fun loving, drunk uncle, John Key type. And they’re right. He couldn’t be further from that.

I wish he would just stop, but the part of me that wants Labour to win hopes that he doesn’t. His public persona is disingenuous and it lacks authenticity. In many ways I guess that makes him the perfect leader of the National Party. I just hope people see through it.

Yeah I’d like to hope so too, but I’m sure a lot or people are buying counterfeit Bill.

31 comments on “Counterfeit Bill ”

  1. Anne 1

    … a lot or people are buying counterfeit Bill.

    Just like they bought honest Kiwi John.

  2. Nick 2

    Whatever strategy he uses, as long as it leads to natz losing, I will be happy.

  3. Incognito 3

    Isn’t cringe-worthiness a sign of a good ad? I mean if you can’t rely (or fake) humour, authenticity or a strong explicit message, for example.

    I even suspect Bill’s cringe-worthiness is deliberate, be it real or faked.

    I thought it was all about brand awareness and all that bizz …

  4. And now the fun begins – Bill on social media is going to be so bad he might actually gain likes for the cringe value.

  5. Catwalks, soap jokes, shower revelations, cannibal quips, nose-touching, pony-tail caressing, posing as All Black captain; those cringe-worthy things amount to nought, when the mood favours entertainment. Remember when Key fell from the stage at the Chinese New Year celebration and broke his arm? His cast became a great entertainment through an appearance on Trade Me – that’s how facile we have become. Addicted, we are, to anything that provides us relief from self-awareness.

  6. ianmac 6

    Top Cringeworthiness Award goes to Bill English for his performance cheering on the TV image of the winning Emirates Team. (Of which he was always a keen but secret admirer.)

    • Incognito 6.1

      Receiving the Top Cringeworthiness Award didn’t work for Don Brash, did it?

      Bill must have better ‘minders’.

      • ianmac 6.1.1

        Perhaps the Key effect has increased the public tolerance of inanity?

        • Incognito 6.1.1.1

          Hmmm, possibly, and that would be a good thing, but I suspect the ‘minders’ are still calibrating the strategy for Bill. I also think Bill is not a natural talent like Sir John is; you have to play with the cards you’re dealt with (or change the rules of the game …).

          • Ed 6.1.1.1.1

            Sir John. What a corrupt joke our ‘honours’ system is.
            Firefighters during the Christchurch earthquake deserve to be honoured, not dodgy politicians and shady psychopathic business people.

            • Incognito 6.1.1.1.1.1

              I agree and personally I’d scrap it altogether partly because of the “joke” it has become and partly of the bias, both intrinsic and in the way it is administered.

              I assume you don’t use “corrupt” in a literal/legal sense.

  7. Chris 7

    I take you didn’t notice Little’s sudden lack of glasses and ties, in-promptu video messages and confession that he has an acting coach, then.

    All politicians make out they are something they think people want to see.

    At the moment it’s both trying to pretend they have the easy going thing Key had.

    Both look stupidly fake and like they are acting trying to do it

  8. savenz 8

    + 1 “The attempt to re-cast the prime minister as a fun-loving, hard-exercising, sheep-shearing, pizza-making family man – clumsily advised and poorly executed – is truly cringeworthy to watch.

    Even a miracle can not make Bill any of that.

    He’s a pious, out of shape, boring, double dipping Wellington Farmer, whose economic expertise has to led 8 or is it 9? deficits in a row .

    Similar to Theresa May, he’s more of a robot than a person. If he was a toy he could be marketed as Boring Billbot, more at home with spreadsheets, defending money than people.

    Not only that, soon he’ll be rolled before lunchtime, and someone else in the Natz will be leader. He’s the boring moderate ‘SAFE’ guy, so that the Natz don’t have to reveal who and what is to come.

  9. Ethica 9

    If you want an example of an authentic, moving and effective way to use social media have a look at the Jacinda Ardern’s Facebook post today of her surprise trip to her sister’s wedding.

  10. Penny Bright 10

    Bland BILLSHIT.

Recent Comments

Recent Posts

  • Anzac Commemorative Address, Buttes New British Cemetery Belgium
    Ambassador Millar, Burgemeester, Vandepitte, Excellencies, military representatives, distinguished guests, ladies and gentlemen – good morning and welcome to this sacred Anzac Day dawn service.  It is an honour to be here on behalf of the Government and people of New Zealand at Buttes New British Cemetery, Polygon Wood – a deeply ...
    BeehiveBy beehive.govt.nz
    11 hours ago
  • Anzac Commemorative Address – NZ National Service, Chunuk Bair
    Distinguished guests -   It is an honour to return once again to this site which, as the resting place for so many of our war-dead, has become a sacred place for generations of New Zealanders.   Our presence here and at the other special spaces of Gallipoli is made ...
    BeehiveBy beehive.govt.nz
    1 day ago
  • Anzac Commemorative Address – Dawn Service, Gallipoli, Türkiye
    Mai ia tawhiti pamamao, te moana nui a Kiwa, kua tae whakaiti mai matou, ki to koutou papa whenua. No koutou te tapuwae, no matou te tapuwae, kua honoa pumautia.   Ko nga toa kua hinga nei, o te Waipounamu, o te Ika a Maui, he okioki tahi me o ...
    BeehiveBy beehive.govt.nz
    1 day ago
  • PM announces changes to portfolios
    Paul Goldsmith will take on responsibility for the Media and Communications portfolio, while Louise Upston will pick up the Disability Issues portfolio, Prime Minister Christopher Luxon announced today. “Our Government is relentlessly focused on getting New Zealand back on track. As issues change in prominence, I plan to adjust Ministerial ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • New catch limits for unique fishery areas
    Recreational catch limits will be reduced in areas of Fiordland and the Chatham Islands to help keep those fisheries healthy and sustainable, Oceans and Fisheries Minister Shane Jones says. The lower recreational daily catch limits for a range of finfish and shellfish species caught in the Fiordland Marine Area and ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Minister welcomes hydrogen milestone
    Energy Minister Simeon Brown has welcomed an important milestone in New Zealand’s hydrogen future, with the opening of the country’s first network of hydrogen refuelling stations in Wiri. “I want to congratulate the team at Hiringa Energy and its partners K one W one (K1W1), Mitsui & Co New Zealand ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Urgent changes to system through first RMA Amendment Bill
    The coalition Government is delivering on its commitment to improve resource management laws and give greater certainty to consent applicants, with a Bill to amend the Resource Management Act (RMA) expected to be introduced to Parliament next month. RMA Reform Minister Chris Bishop has today outlined the first RMA Amendment ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Overseas decommissioning models considered
    Overseas models for regulating the oil and gas sector, including their decommissioning regimes, are being carefully scrutinised as a potential template for New Zealand’s own sector, Resources Minister Shane Jones says. The Coalition Government is focused on rebuilding investor confidence in New Zealand’s energy sector as it looks to strengthen ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Release of North Island Severe Weather Event Inquiry
    Emergency Management and Recovery Minister Mark Mitchell has today released the Report of the Government Inquiry into the response to the North Island Severe Weather Events. “The report shows that New Zealand’s emergency management system is not fit-for-purpose and there are some significant gaps we need to address,” Mr Mitchell ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Justice Minister to attend Human Rights Council
    Justice Minister Paul Goldsmith is today travelling to Europe where he’ll update the United Nations Human Rights Council on the Government’s work to restore law and order.  “Attending the Universal Periodic Review in Geneva provides us with an opportunity to present New Zealand’s human rights progress, priorities, and challenges, while ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Patterson reopens world’s largest wool scouring facility
    Associate Agriculture Minister, Mark Patterson, formally reopened the world’s largest wool processing facility today in Awatoto, Napier, following a $50 million rebuild and refurbishment project. “The reopening of this facility will significantly lift the economic opportunities available to New Zealand’s wool sector, which already accounts for 20 per cent of ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Speech to the Southland Otago Regional Engineering Collective Summit, 18 April 2024
    Hon Andrew Bayly, Minister for Small Business and Manufacturing  At the Southland Otago Regional Engineering Collective (SOREC) Summit, 18 April, Dunedin    Ngā mihi nui, Ko Andrew Bayly aho, Ko Whanganui aho    Good Afternoon and thank you for inviting me to open your summit today.    I am delighted ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Government to introduce revised Three Strikes law
    The Government is delivering on its commitment to bring back the Three Strikes legislation, Associate Justice Minister Nicole McKee announced today. “Our Government is committed to restoring law and order and enforcing appropriate consequences on criminals. We are making it clear that repeat serious violent or sexual offending is not ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • New diplomatic appointments
    Foreign Minister Winston Peters has today announced four new diplomatic appointments for New Zealand’s overseas missions.   “Our diplomats have a vital role in maintaining and protecting New Zealand’s interests around the world,” Mr Peters says.    “I am pleased to announce the appointment of these senior diplomats from the ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Humanitarian support for Ethiopia and Somalia
    New Zealand is contributing NZ$7 million to support communities affected by severe food insecurity and other urgent humanitarian needs in Ethiopia and Somalia, Foreign Minister Rt Hon Winston Peters announced today.   “Over 21 million people are in need of humanitarian assistance across Ethiopia, with a further 6.9 million people ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Arts Minister congratulates Mataaho Collective
    Minister for Arts, Culture and Heritage Paul Goldsmith is congratulating Mataaho Collective for winning the Golden Lion for best participant in the main exhibition at the Venice Biennale. "Congratulations to the Mataaho Collective for winning one of the world's most prestigious art prizes at the Venice Biennale.  “It is good ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Supporting better financial outcomes for Kiwis
    The Government is reforming financial services to improve access to home loans and other lending, and strengthen customer protections, Commerce and Consumer Affairs Minister Andrew Bayly and Housing Minister Chris Bishop announced today. “Our coalition Government is committed to rebuilding the economy and making life simpler by cutting red tape. We are ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Trade relationship with China remains strong
    “China remains a strong commercial opportunity for Kiwi exporters as Chinese businesses and consumers continue to value our high-quality safe produce,” Trade and Agriculture Minister Todd McClay says.   Mr McClay has returned to New Zealand following visits to Beijing, Harbin and Shanghai where he met ministers, governors and mayors and engaged in trade and agricultural events with the New ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • PM’s South East Asia mission does the business
    Prime Minister Christopher Luxon has completed a successful trip to Singapore, Thailand and the Philippines, deepening relationships and capitalising on opportunities. Mr Luxon was accompanied by a business delegation and says the choice of countries represents the priority the New Zealand Government places on South East Asia, and our relationships in ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • $41m to support clean energy in South East Asia
    New Zealand is demonstrating its commitment to reducing global greenhouse emissions, and supporting clean energy transition in South East Asia, through a contribution of NZ$41 million (US$25 million) in climate finance to the Asian Development Bank (ADB)-led Energy Transition Mechanism (ETM). Prime Minister Christopher Luxon and Climate Change Minister Simon Watts announced ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Minister releases Fast-track stakeholder list
    The Government is today releasing a list of organisations who received letters about the Fast-track applications process, says RMA Reform Minister Chris Bishop. “Recently Ministers and agencies have received a series of OIA requests for a list of organisations to whom I wrote with information on applying to have a ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Judicial appointments announced
    Attorney-General Judith Collins today announced the appointment of Wellington Barrister David Jonathan Boldt as a Judge of the High Court, and the Honourable Justice Matthew Palmer as a Judge of the Court of Appeal. Justice Boldt graduated with an LLB from Victoria University of Wellington in 1990, and also holds ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Education Minister heads to major teaching summit in Singapore
    Education Minister Erica Stanford will lead the New Zealand delegation at the 2024 International Summit on the Teaching Profession (ISTP) held in Singapore. The delegation includes representatives from the Post Primary Teachers’ Association (PPTA) Te Wehengarua and the New Zealand Educational Institute (NZEI) Te Riu Roa.  The summit is co-hosted ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Value of stopbank project proven during cyclone
    A stopbank upgrade project in Tairawhiti partly funded by the Government has increased flood resilience for around 7000ha of residential and horticultural land so far, Regional Development Minister Shane Jones says. Mr Jones today attended a dawn service in Gisborne to mark the end of the first stage of the ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Anzac commemorations, Türkiye relationship focus of visit
    Foreign Affairs Minister Winston Peters will represent the Government at Anzac Day commemorations on the Gallipoli Peninsula next week and engage with senior representatives of the Turkish government in Istanbul.    “The Gallipoli campaign is a defining event in our history. It will be a privilege to share the occasion ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Minister to Europe for OECD meeting, Anzac Day
    Science, Innovation and Technology and Defence Minister Judith Collins will next week attend the OECD Science and Technology Ministerial conference in Paris and Anzac Day commemorations in Belgium. “Science, innovation and technology have a major role to play in rebuilding our economy and achieving better health, environmental and social outcomes ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Comprehensive Partnership the goal for NZ and the Philippines
    Prime Minister Christopher Luxon held a bilateral meeting today with the President of the Philippines, Ferdinand Marcos Jr.  The Prime Minister was accompanied by MP Paulo Garcia, the first Filipino to be elected to a legislature outside the Philippines. During today’s meeting, Prime Minister Luxon and President Marcos Jr discussed opportunities to ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government commits $20m to Westport flood protection
    The Government has announced that $20 million in funding will be made available to Westport to fund much needed flood protection around the town. This measure will significantly improve the resilience of the community, says Local Government Minister Simeon Brown. “The Westport community has already been allocated almost $3 million ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Taupō takes pole position
    The Government is proud to support the first ever Repco Supercars Championship event in Taupō as up to 70,000 motorsport fans attend the Taupō International Motorsport Park this weekend, says Economic Development Minister Melissa Lee. “Anticipation for the ITM Taupō Super400 is huge, with tickets and accommodation selling out weeks ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Cost of living support for low-income homeowners
    Local Government Minister Simeon Brown has announced an increase to the Rates Rebate Scheme, putting money back into the pockets of low-income homeowners.  “The coalition Government is committed to bringing down the cost of living for New Zealanders. That includes targeted support for those Kiwis who are doing things tough, such ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government backing mussel spat project
    The Coalition Government is investing in a project to boost survival rates of New Zealand mussels and grow the industry, Oceans and Fisheries Minister Shane Jones has announced. “This project seeks to increase the resilience of our mussels and significantly boost the sector’s productivity,” Mr Jones says. “The project - ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government focused on getting people into work
    Benefit figures released today underscore the importance of the Government’s plan to rebuild the economy and have 50,000 fewer people on Jobseeker Support, Social Development and Employment Minister Louise Upston says. “Benefit numbers are still significantly higher than when National was last in government, when there was about 70,000 fewer ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Clean energy key driver to reducing emissions
    The Government’s commitment to doubling New Zealand’s renewable energy capacity is backed by new data showing that clean energy has helped the country reach its lowest annual gross emissions since 1999, Climate Change Minister Simon Watts says. New Zealand’s latest Greenhouse Gas Inventory (1990-2022) published today, shows gross emissions fell ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Earthquake-prone buildings review brought forward
    The Government is bringing the earthquake-prone building review forward, with work to start immediately, and extending the deadline for remediations by four years, Building and Construction Minister Chris Penk says. “Our Government is focused on rebuilding the economy. A key part of our plan is to cut red tape that ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Thailand and NZ to agree to Strategic Partnership
    Prime Minister Christopher Luxon and his Thai counterpart, Prime Minister Srettha Thavisin, have today agreed that New Zealand and the Kingdom of Thailand will upgrade the bilateral relationship to a Strategic Partnership by 2026. “New Zealand and Thailand have a lot to offer each other. We have a strong mutual desire to build ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government consults on extending coastal permits for ports
    RMA Reform Minister Chris Bishop and Transport Minister Simeon Brown have today announced the Coalition Government’s intention to extend port coastal permits for a further 20 years, providing port operators with certainty to continue their operations. “The introduction of the Resource Management Act in 1991 required ports to obtain coastal ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Inflation coming down, but more work to do
    Today’s announcement that inflation is down to 4 per cent is encouraging news for Kiwis, but there is more work to be done - underlining the importance of the Government’s plan to get the economy back on track, acting Finance Minister Chris Bishop says. “Inflation is now at 4 per ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • School attendance restored as a priority in health advice
    Refreshed health guidance released today will help parents and schools make informed decisions about whether their child needs to be in school, addressing one of the key issues affecting school attendance, says Associate Education Minister David Seymour. In recent years, consistently across all school terms, short-term illness or medical reasons ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Unnecessary bureaucracy cut in oceans sector
    Oceans and Fisheries Minister Shane Jones is streamlining high-level oceans management while maintaining a focus on supporting the sector’s role in the export-led recovery of the economy. “I am working to realise the untapped potential of our fishing and aquaculture sector. To achieve that we need to be smarter with ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Opinion: It’s time for an arts and creative sector strategy
    I was initially resistant to the idea often suggested to me that the Government should deliver an arts strategy. The whole point of the arts and creativity is that people should do whatever the hell they want, unbound by the dictates of politicians in Wellington. Peter Jackson, Kiri Te Kanawa, Eleanor ...
    BeehiveBy beehive.govt.nz
    1 week ago

Page generated in The Standard by Wordpress at 2024-04-26T13:47:36+00:00