Written By:
all_your_base - Date published:
8:48 pm, May 26th, 2008 - 5 comments
Categories: news -
Tags: cheese, dairy, indy 500, milk
Astronomical world dairy prices are to see the traditional champagne replaced with milk on motor race winners’ podiums around the globe next year.
What started as a tradition in the Indy 500 back in 1936 will next year be extended to Formula One, the World Rally Champs and NASCAR.
Super-heated liquid cheese was trialed briefly but ruled too dangerous by the sport’s governing body.
Congratulations to Scott on an outstanding drive.
What a wonderful achievement by Scott Dixon. I hope the New Zealand sporting public understands how big the Indy 500 is.
He deserves all the success he is having.
A great day for Kiwi sport.
And an outstanding effort by his team to ensure he was kept well away from our Prime Minister who has developed an uncanny knack of cursing every team or sporting individual she encounters.
barnsleybill – You just can’t help yourself eh mate? Grow up, or better still, take it to Kiwiblog.
A long-standing tradition of the Indianapolis 500 is for the victor to drink a bottle of milk immediately after the race. This practice first began in 1936 after Victor Louis Meyer asked for a glass of buttermilk, something his mother had encouraged him to drink on hot days. Afterward it became a ritual as milk companies became sponsors of the race purse and handed a bottle of milk to the winner to promote their product. A sponsorship of currently $10,000 now paid out by the American Dairy Association if the winner swigs the milk in victory lane. Among Indycar drivers, Emerson Fittipaldi is infamous for drinking orange juice instead after his 1993 victory, before he drank the customary milk. Fittipaldi owned citrus farms in Brazil, and wished to promote his industry. He was promptly booed in driver’s introductions the following week by the crowd in Milwaukee, Wisconsin, in the heart of “America’s Dairyland.”
http://en.wikipedia.org/wiki/Indianapolis_500
captcha; baguettes best
Not if you have the 2-for-1 bakers dozen voucher for Wholly Bagel…
I saw this happen – was pretty stoked for the lad, and thenumber of times NZ was mentioned to a rather substantial international audience.
Good on him though, talent and the knack to use it well.