Digitally shaping the election

22 comments on “Digitally shaping the election ”

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1. Carolyn_nth 1

   30 July 2017 at 11:02 am

   There’s been complaints on Twiiter, that TOP has been targetting GP voters on Facebook.

   From Giovanni Tiso:

   Brilliant. So when @top_nz told @NZMorningReport they weren’t targeting @NZGreens supporters on FB, they were lying.

   Read down the discussion on this.

   Basically, TOP were/are targeting people with an interest in Green politics, but Tiso says this includes large swathes of GP voters.
   • weka 1.1

     30 July 2017 at 11:14 am

     Tiso needs to link to the post that’s a hatchet job on the Greens. Otherwise I’m not sure what the problem is. Would be good to have the MR piece too.
     • Carolyn_nth 1.1.1

       30 July 2017 at 12:26 pm

       This Chloe Swarbrick post, with Tiso’s, show how you check why you’re seeing a popup ad on FB:

       Tiso:

       TOP says they’re not doing it on purpose. To find out, click on ‘why am I seeing this?’ above the sponsored story.

       Swarbrick tried that and got:

       One reason why you’re seeing this advert is that The Opportunities Party wants to reach people interested in Green politics based on activity such as liking Pages or clicking on adverts.

       There may be other reasons why you’re seeing this advert, including that The Oportunities Party wants to reach people aged 18 years and older who live or have recently been in new Zealand.
       • weka 1.1.1.1

         30 July 2017 at 1:07 pm

         Yes, but there’s nothing particularly untoward about TOP going for the votes of people that are interested in green politics. What I was meaning was I would be interested if Morgan lied about it to journalists, and/or if the FB post itself was anti-GP. But they haven’t linked to either of those two things so I don’t know.
         • Carolyn_nth 1.1.1.1.1

           30 July 2017 at 3:05 pm

           here

           http://www.radionz.co.nz/national/programmes/morningreport/audio/201852701/the-green-party-and-gareth-morgan-s-opportunities-party-exchange-fire-over-digital-advertising

           People looking for GP policies online would find TOP ads above them.
           • weka 1.1.1.1.1.1

             30 July 2017 at 3:12 pm

             thanks, that’s a good explanation. I note that Plunkett is careful to say they don’t use Green Party keywords, which isn’t quite what was being discussed.
2. The Real Matthew 2

   30 July 2017 at 11:29 am

   I’m not entirely convinced this method of advertising is overly effective.

   Does anyone notice which ads appear on their social media feeds? Do the masses make their voting decision based on a social media ad?

   Sure it’s a factor but my intuition is the effect is overstated.
   • LivinInTheBay 2.1

     30 July 2017 at 11:50 am

     I agree.

     If ads are personalised to that extent, National supporters would get right leaning adverts, and vice versa.

     Similarly, Left leaning voters in the main follow the likes of Labour and the Greens and most likely not National, NZF or Act. And vice versa.

     Which then means preaching via social media is preaching in an ‘echo chamber’ – especially true on Twitter. And there’s not a great deal of mileage to be made by talking to your own supporters. It’s the swing voters you need. And how do you get to them.
     • Sacha 2.1.1

       30 July 2017 at 2:22 pm

       Parties who pay for ads on Facebook will target topics like the example mentioned which might overlap another party’s base and peel some away – like car ownership, valuing family, or some proxy for attitudes about migration.
     • miravox 2.1.2

       30 July 2017 at 6:39 pm

       I think that reaching their own supporters has value in keeping the momentum up in a political campaign, but yeah, the real value is getting the data just right to reach the people just on the edge of similar political views and getting them get across the line.

       Hence TOP going for Green party voters with environmental posts popping up in their newsfeeds, and the right wing Trumpist/Brexiteers hunting out Labour supporters with anti-immigrant views. It’s these newsfeed ‘posts you might be interested in’ that are way better than ads for that, I think.

       As an aside, I’ve been getting a few Russian TV posts from Anonymous, clearly I’m for turning into a sympathiser. I found that pretty funny.
     • McFlock 2.1.3

       30 July 2017 at 6:46 pm

       The vicar preaches to the converted to keep the cash rolling in and make sure the pews are full on Sundays.

       The vicar preaches to the lost in order to get them to maybe come to church once: a much more difficult task, but great if it works.
   • dukeofurl 2.2

     30 July 2017 at 12:39 pm

     You are right and I think local political parties are very sceptical about it all. The main reason the US uses it is they are awash with political advertising money, much of it negative.

     What the parties want to to is get feedback from their messages to see if they are working. That enables them in the NZ context of not a lot of money, to make best use of it.
     The other side is the broad targetting, mothers get messages about schools, heath etc, older people maybe super, foreign affairs. Company owners get messages about taxes, economy etc.

     The main result from that is likely voters think : ‘hey this party sounds good to me’, thats if they hadnt made a choice or were leaning one way and just needed some confirmation.
   • Draco T Bastard 2.3

     30 July 2017 at 12:57 pm

     Ads are manipulative. That’s their whole point for existence.

     Your intuition, and even mine, doesn’t count. The only thing that we should be taking note of is the research and how ads manipulate us.

     http://time.com/money/4511709/marketing-politicians-manipulation-psychology/
     • The Real Matthew 2.3.1

       30 July 2017 at 1:20 pm

       Consumers have become wise to advertising techniques as they have evolved. Everyone knows that the burger you see on your TV screen is unlikely to match the presentation of the burger at your local store.

       Likewise once upon a time when someone approached you in the street you stopped to talk/help them. However these days they’re likely to be a charity worker trying to extricate money from your pocket. People have responded by not stopping to talk and have become experts at “flipping off”.

       Regular social media users have an increased understanding that advertising put in front of them on social media is personalised. Whilst more applicable to the user it’s also a turn-off and as livininthebay points out is simply an echo chamber. It will simply re-enforce the voting decision.

       Elections are all about swing voters, not political tragics.
       • Draco T Bastard 2.3.1.1

         30 July 2017 at 1:53 pm

         Consumers have become wise to advertising techniques as they have evolved.

         No they haven’t hence the video and other research that shows that advertising is still massively manipulative.
   • Bill 2.4

     30 July 2017 at 1:14 pm

     Where I suspect it works really well is in getting target audiences for dog-whistle crap.

     So not so much about overtly appealing to people to vote for x, y or z party, but about blowing that whistle to maximum effect while minimising the scope for push-back.
3. adam 3

   30 July 2017 at 12:40 pm

   One extension to rule them all – AdBlock

   https://chrome.google.com/webstore/detail/adblock/gighmmpiobklfepjocnamgkkbiglidom
   • Draco T Bastard 3.1

     30 July 2017 at 12:53 pm

     That now allows ‘non-invasive’ ads.
   • Sacha 3.2

     30 July 2017 at 5:44 pm

     For Firefox, I’ve found this blocker works well for me: https://noscript.net/

     Also augment with this tracking blocker from the Electronic Freedom Foundation: https://www.eff.org/privacybadger
4. Draco T Bastard 4

   30 July 2017 at 12:52 pm

   “Long term maybe this is something we need to look at as a society and say ‘well, if this is our view of the world and it’s being controlled by some publicly listed company in California, do we want some control or some transparency round that?’.”

   Yes, yes we do. In fact, we need that transparency and control.
   • The New Student 4.1

     30 July 2017 at 3:31 pm

     +1 very much so. Lots of good Money wasted on these manipulative techniques and data harvesting
5. WILD KATIPO 5

   30 July 2017 at 11:06 pm

   Oh for the good old days when politicians just got out and did this :

   Though I guess its Winston Peters theme song in his bus at the moment…

   Willie Nelson – On the Road Again – YouTube
   Video for youtube music willie nelson on the road again▶ 2:35
   

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